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  3. International trade fairs have become extremely important venues for conduct

International trade fairs have become extremely important venues for conduct

游客2024-04-09  31
问题     International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present. Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers. The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay.
    In some societies, the first thing people care about is quality("Is it the best?"); in other societies, the first thing on a customer’s mind is the cost("How cheap is it?"); and in other countries, the concern is style("How does it look?"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product. [br] It can be inferred from the passage that, when conducting business, one should _____.
选项 A、put the quality of the product before any other factors
B、realize the importance of international trade fairs
C、employ professional and experienced sales people
D、take people’s different beliefs into account
答案 D
解析 作者在第1段提到美国和欧洲交易会的不同，在第2段提到不同的社会群体对产品有不同的要求，综合来看可以知道作者的观点是不同的市场对产品的要求不同，选项D就表达了这个观点，由此也可看出，本题其实是主旨题，需要通篇考虑才能做出正确的选择。
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