首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-04-09
77
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theatre, then a barbecue(烤肉)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modem American business history.
Questions 9 to 12 are based on the passage you have just heard.
9. Which business did Mac and Dick McDonald not run?
10. What is offered in the new menu?
11. How much should we pay for a hamburger and one cheese?
12. What is the main idea of this passage?
选项
A、How to order a meal at McDonald.
B、The history of restaurant.
C、Two brothers-Mac and Dick McDonald.
D、The development of McDonald.
答案
D
解析
主旨题。整篇文章都在讲关于麦当劳的发展历程,所以答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3547449.html
相关试题推荐
[originaltext]Thefirstyearofcollegeisusuallyatimetolearnandhave
[originaltext]JapanandGermanyhavetheworld’soldestpopulations,butne
[originaltext]AUnitedNationsagencyestimatesthat516millionofthewor
[originaltext]AUnitedNationsagencyestimatesthat516millionofthewor
[originaltext]Asaresultofrisinguniversitycosts,manystudentsarefin
[originaltext]Asaresultofrisinguniversitycosts,manystudentsarefin
[originaltext]Weknowthatwehavetopayforwhatweget.Ifwebuyfood,
[originaltext]M:Excuseme,couldyoupleasetellmehowtogettothetennisc
[originaltext]M:Excuseme,couldyoupleasetellmehowtogettothetennisc
[originaltext]M:Excuseme,couldyoupleasetellmehowtogettothetennisc
随机试题
Inchoosingamethodfordeterminingclimaticconditionsthatexistedinthe
ThemanMr.Cheneyaccidentallyshotandinjuredis[originaltext]TheAmeric
[originaltext]W:I’vejustfinishedreadingSteve’slistofwaysofmotivating
男,3岁,水肿、尿少1个月,血压120/80mmHg,尿常规:蛋白(++++),
防腐蚀涂层施工采用的刷涂是最简单的手工涂装方法,优点很多,但其缺点是劳动强度大、
企业实施销售物流管理应遵循的原则包括()。A.实施“提前”策略 B.倾听市场的
据史料记载,唐贞观十九年,玄奘从印度取经归来后,亲自设计建造了大雁塔,用以供奉带
对下列哪些犯罪人,人民法院可以根据犯罪情况发布禁止令?()A.被判处管制的犯罪
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
根据《小型水电站建设工程验收规程》(SL168-96),小水电工程阶段验收对在建
最新回复
(
0
)