首页
登录
职称英语
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
游客
2024-04-08
16
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-pommerce companies are those selling sex related products or services. For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
23. What is important to the success of an online store?
24. What products are unsuitable for selling online?
25. Who are more likely to buy groceries online?
选项
A、Those having a taste or smell component.
B、Products potentially embarrassing to buy.
C、Those that require very careful handling.
D、Services involving a personal element.
答案
A
解析
由“Products which are usually considered unsuitable for selling online include those that have a taste or smell component.”可知具有气味或味道的物品不适合在网上销售。所以答案为A)。
转载请注明原文地址:https://tihaiku.com/zcyy/3546777.html
相关试题推荐
[originaltext]W:Roger,anyproblemsinyourKoreanstudy?M:Thebiggestprobl
[originaltext]W:WelcometoBackpackTravel!I’myourhost,StacyGoodwin.Toda
[originaltext]W:WelcometoBackpackTravel!I’myourhost,StacyGoodwin.Toda
[originaltext]W:WelcometoBackpackTravel!I’myourhost,StacyGoodwin.Toda
[originaltext]W:WelcometoBackpackTravel!I’myourhost,StacyGoodwin.Toda
[originaltext]Today,I’mgoingtotalkaboutthehealthproblemsrelatedto
[originaltext]Today,I’mgoingtotalkaboutthehealthproblemsrelatedto
[originaltext]Theterm"Americandream"iswidelyusedtoday.Butwhatexac
[originaltext]Psychologistshavemanytheoriestoexplainhowwerememberi
[originaltext]Kuwaitisacountrywhichisquitesmall,butwhichisveryr
随机试题
关于慢性再生障碍性贫血的论述,正确的是A.网织红细胞都<1% B.EPO减低
假肢处方应由( )。A.康复医师填写 B.物理治疗师填写 C.作业治疗师填
试题一论信息系统项目的成本管理长期以来,有很多项目经理只关注项目是否按期完成
按《公路工程设计变更管理办法》的要求,重大设计变更由()负责审批。A、国务院
A.营卫不和 B.肺卫不固 C.邪热郁蒸 D.心血不足 E.阴虚火旺玉屏
兼有抗炎、平喘作用的中药是A.桂枝B.柴胡C.麻黄D.葛根E.细辛
人群中AAT最常见的表型为A.PiMMB.PiMSC.PiMZD.PiSSE.P
电流互感器在投运前及运行中应注意检查各部位接地是否牢固可靠,末屏不应接地。
依据《安全生产法》的规定,安全生产监督检查人员应当将检查的时间、地点、内容、发现
期货公司申请金融期货交易结算业务资格,控股股东不适用净资本或者类似指标的,净资产
最新回复
(
0
)