首页
登录
职称英语
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
游客
2024-04-08
24
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-pommerce companies are those selling sex related products or services. For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
23. What is important to the success of an online store?
24. What products are unsuitable for selling online?
25. Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
D
解析
由“Suitable products generally have a high value-to-weight ratio.”可知高价值重量比的物品更适合在网上销售。所以答案为D)。
转载请注明原文地址:https://tihaiku.com/zcyy/3546776.html
相关试题推荐
[originaltext]W:Hi,Michael.Icanhardlyrecognizeyou.Whyareyoudressedu
[originaltext]W:Hi,Michael.Icanhardlyrecognizeyou.Whyareyoudressedu
[originaltext]W:Hi,Michael.Icanhardlyrecognizeyou.Whyareyoudressedu
[originaltext]DuringtheChristmasshoppingrushinLondon,aninteresting
[originaltext]DuringtheChristmasshoppingrushinLondon,aninteresting
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrat
[originaltext]Thereisnodoubtthatadults,andevenhighlyeducatedadult
[originaltext]Thereisnodoubtthatadults,andevenhighlyeducatedadult
[originaltext]W:Dan,didyouwanttoseeme?M:Oh,yes,Sue,pleasesitdown.
[originaltext]W:Dan,didyouwanttoseeme?M:Oh,yes,Sue,pleasesitdown.
随机试题
[originaltext]Inthecity’shistoricFrenchQuarterandtheGardenDistrict
ThegirlsinthissixthgradeclassinEastPaloAlto,California,allhave
5WaystoJustEnjoyRetirement1.Thepurposeofthisspeech■Tohelpretirees
Byusingthecreditcard,peoplenolongerneedcarryaboutlargesumsofmoney
Starvationofthespiritcannotbeseenonthescaleorinthebottomofat
以下有关颗粒剂的叙述错误的是A.保持了汤剂作用迅速的特点 B.质量稳定
检测可溶性黏附分子最常用的ELISA方法A.双位点一步法 B.双抗体夹心法
某产妇25岁,足月顺产,胎儿娩出后发生阴道持续性出血,量约500ml,鲜红色,很
2020年全国农民工总量28560万人,下降1.8%,其中,外出农民工16959
选择经济体制改革目标的关键是正确选择所有制形式。()
最新回复
(
0
)