首页
登录
职称英语
[originaltext] [16] Well, my current research is really about consumer behav
[originaltext] [16] Well, my current research is really about consumer behav
游客
2024-04-07
33
管理
问题
[16] Well, my current research is really about consumer behaviour. So recently I’ve looked at young people’s drinking and it’s obviously a major concern to Government at the moment.
I’ve also looked at how older people are represented in the media; again, it’s of major current interest with older people becoming a much larger proportion of UK and indeed world society.
I’m also interested in how consumers operate online, and how that online behaviour might be different from how they operate offline when they go to the shops.
Well, I think that the important thing here is to actually understand what’s happening from the consumers’ perspective. One of the things that businesses and indeed Government organizations often fail to do is to really see what is happening from the consumers’ perspective.
[17] For example, in the case of young people’s drinking, one of the things that I’ve identified is that drinking for people, say between the ages of 18 and 24, is all about the social activity.
A lot of the Government advertising has been about individual responsibility, but actually understanding that drinking is very much about the social activity and finding ways to help young people get home safely and not end up in hospital is one of the things that we’ve tried to present there.
The key thing about consumer behaviour is that it’s very much about how consumers change. Markets always change faster than marketing, so we have to look at what consumers are doing.
Currently I teach consumer behaviour to undergraduates in their second year and we look at all kinds of things in consumer behaviour and particularly how consumers are presented in advertising.
So they get involved by looking at advertising, and really critically assessing the consumer behaviour aspects of it and getting involved sometimes doing primary research.
[18] For example, last year my students spent a week looking at their own purchasing and analyzed it in detail from shopping to the relationship that they have with their retail banks and their mobile phone providers. I think they found it very useful and it also helped them identify just what kind of budgets they had too.
The fact of the matter is that there’s a whole range of interesting research out there and I think as the years go on, there’s going to be much more for us to consider and certainly much more for students to become involved in.
Questions 16 to 18 are based on the recording you have just heard.
16. What is the speaker currently doing?
17. What has the speaker found about young people’s drinking?
18. What does the speaker say that his students did last year?
选项
A、Observing the changes in marketing.
B、Conducting research on consumer behaviour.
C、Studying the hazards of young people drinking.
D、Investigating the impact of media on government.
答案
B
解析
浏览四个选项,根据选项中出现的observing,conducting,studying,investigating等动名词可推测,此题与正在做的某事有关。题干问的是演讲者目前正在做什么。文章开头演讲者提到他目前的研究事实上是关于消费行为的,故答案为B。A项(正在观察市场营销变化),C项(研究年轻人饮酒的危害),D项(研究媒体对政府的影响)均不是演讲者目前正在做的事,故排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3544990.html
相关试题推荐
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researcher
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researcher
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researcher
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researcher
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researcher
[originaltext]W:Asinglecigarettesoldonastreetcornermaynotcostalot;
[originaltext]W:Asinglecigarettesoldonastreetcornermaynotcostalot;
[originaltext]IfyouareinterestedinstudyingatanAmericanuniversity,
[originaltext]IfyouareinterestedinstudyingatanAmericanuniversity,
[originaltext]IfyouareinterestedinstudyingatanAmericanuniversity,
随机试题
"Youngpeopleoughtnottobeidle.Itisverybadforthem,"saidMargaret
Whichofthefollowingdeterminers(限定词)canbeplacedbeforebothsingularcount
Theoceanisheatingup.That’stheconclusionofanewstudythatfindstha
Don’tbeafraidofthatkindofsnakes;theyare______(harm).harmless
France,whichpridesitselfastheglob
《公路桥梁承载能力检测评定规程》规定,对符合下述条件,如()的在用桥梁,可
正常人剧烈运动后,尿液中可出现A.红细胞管型B.透明管型C.颗粒管型D.白细胞管
近几年来,我国开始对国内20个制造业行业中820家企业的采购经理进行月度问卷调查
2002年5月15日,国务院发出《国务院关于加强城乡规划监督管理的通知》,要求城
A.肝细胞广泛水样变性、点灶状坏死 B.肝细胞广泛脂肪变性、点灶状坏死 C.
最新回复
(
0
)