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With its recession-friendly coffee prices, plentiful tables and available bat
With its recession-friendly coffee prices, plentiful tables and available bat
游客
2024-04-06
30
管理
问题
With its recession-friendly coffee prices, plentiful tables and available bathrooms, McDonald’ s restaurants all over the country, and even all over the world, have been adopted by wise customers as a coffeehouse for grass roots, a sort of everyman’ s Starbucks. Behind the Golden Arches, older people seeking company and conversation, schoolchildren putting off homework time and homeless people escaping the cold have transformed the banquettes into headquarters for the kind of leisurely socializing. And so restaurant managers and franchise owners are often frustrated by these, their most loyal customers. Such regulars hurt business, some say, and leave little room for other customers.
Tensions can sometimes erupt. In the past month, those tensions came to a boil in New York City. When management at a McDonald’s in Flushing, Queens, called the police on a group of older Koreans, prompting outrage at the company’ s perceived rudeness, calls for a worldwide boycott and a truce mediated by a local politician, it became a famous case of a struggle that happens daily at McDonald’ s outlets in the city and beyond.
Is the customer always right, even when they sit for long hours without spending? The answer seems to be yes among those who do the endless sitting at McDonald’s restaurants in Crown Heights, Brooklyn; Midtown Manhattan; Astoria, Queens; and the East Village. If Mike Black’ s friends are looking for him, they know to check the McDonald’s on Utica Avenue in Flatbush, Brooklyn, he said. That is where Mr. Black, who is in his 50s, spends hours opening and reading his junk mail."I don’t eat fast food," he said, arguing that his one coffee entitled him to all the leisure time he needed. "I just come here to hang out and deal with my mail."
At some of New York City’s 235 McDonald’s outlets, customers say they have adopted the fast-food franchise as a cafe for a less affluent crowd, a view strengthened by the company’s newer offerings, like McCafe coffee drinks.
"We’re pleased many of our customers view us as a comfortable place to spend time," Lisa McComb, a spokeswoman for the company, said in an email, citing free Wi-Fi and areas for children to play as part of the appeal. "McDonald’s offers convenience and value in a fun and familiar atmosphere."
But the leisurely cafe culture and the business plan behind fast food are in opposition. Although signs hang in many McDonald’ s stores instructing customers to spend half an hour or less at the ta bles, Ms. McComb said there was no national policy about discouraging longtime sitting. [br] McDonald’s managers and franchise owners are frustrated because______.
选项
A、the business of McDonald’s is suffering from recession
B、McDonald’s has little room for customers to stay
C、McDonald’s is regarded as a place of leisurely socializing
D、it’ s difficult to find loyal customers in America
答案
C
解析
细节题。根据题干关键词定位到第一段。关键词前面提到…have transformed the banquettes into headquarters for the kind of leisurely socializing(把餐厅的软垫条凳变成了某种悠闲社交的大本营),这一现象造成了餐厅经理与店主常常被这些最忠诚的客户搞得焦头烂额。因此,正确答案是C。
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