首页
登录
职称英语
[originaltext] Today we are talking about eBay, one of the enormously succes
[originaltext] Today we are talking about eBay, one of the enormously succes
游客
2024-04-05
4
管理
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries: in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years...
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself: it provides the online marketplace for other people to do this. This gives it enormous financial power. More-over, this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold: they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years...
16 What is the key factor that leads to eBay’s success?
17 What do we learn about eBay’s CEO Meg Whitman?
18 Why can eBay use their capital very effective-ly?
19 What problem does eBay have in their development?
选项
A、Because the online marketplace that it provides sells goods quickly.
B、Because they have sales assistants to deal with the capital effectively.
C、Because their capital is not used in buildings, factories, and warehouses.
D、Because they produce, sell and ship things in an extremely efficient way.
答案
C
解析
录音提到,eBay成功的第四个秘诀是因为它自己不生产、销售或者运输任何东西。eBay可以有效地使用他们的资金,因为他们的资金没有被房屋、工厂、仓库这类东西套牢。由此可见,C项“他们的资金没有用在房屋、工厂和仓库这些地方”是该内容的概述,为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3541984.html
相关试题推荐
[originaltext]Manymigrantwomengotoworkinprivatehomesascleaners,c
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext]Imaginehackersstealingtopsecretfilesfromamilitarybas
[originaltext]M:Shakinganinfantoutofangerorfrustrationcanleadtoseve
[originaltext]W:Hi,Sid,howareyou?M:I’malittlebittired.Wedidn’tgo
[originaltext]W:Hi,Sid,howareyou?M:I’malittlebittired.Wedidn’tgo
[originaltext]W:Hi,Sid,howareyou?M:I’malittlebittired.Wedidn’tgo
[originaltext]W:Hi,Sid,howareyou?M:I’malittlebittired.Wedidn’tgo
随机试题
TheWhiteHouseistheofficialresidenceofthePresidentoftheUnitedSt
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
ShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarte
ThethreeastronautshavesplasheddowninthePacificOcean,onlysixmilesfro
A.间歇性跛行 B.静息痛 C.肢体营养障碍 D.下肢水肿 E.红肿条索
氧气的跨膜转运途径是()。A.单纯扩散 B.原发性主动转运 C.继发性主动
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
某工程施工过程中因某种规格的钢筋临时缺货,施工单位提出采用替代规格钢 筋的要
《中华人民共和国环境影响评价法》中,公众参与的时间是( )。A.规划草案的环境
配电装置开箱检查应注意事项有()。A.设备型号规格符合设计要求 B.柜内
最新回复
(
0
)