首页
登录
职称英语
[originaltext] Today we are talking about eBay, one of the enormously succes
[originaltext] Today we are talking about eBay, one of the enormously succes
游客
2024-04-05
34
管理
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries: in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years...
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself: it provides the online marketplace for other people to do this. This gives it enormous financial power. More-over, this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold: they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years...
16 What is the key factor that leads to eBay’s success?
17 What do we learn about eBay’s CEO Meg Whitman?
18 Why can eBay use their capital very effective-ly?
19 What problem does eBay have in their development?
选项
A、The Internet that brings buyers and sellers together.
B、The founders with a successful business background.
C、The sound management that helps making money.
D、The enormous financial power derived from production.
答案
A
解析
在介绍完eBay这家公司的辉煌成绩之后,录音以问题的形式提出了探讨的重点“eBay成功的秘诀是什么?”其中,第一个关键原因是eBay依托互联网而存在。没有互联网把不同地方的买家和卖家集中起来,eBay这家公司是不会出现的。因此A项为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3541982.html
相关试题推荐
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
Thelevelofdiscriminationhasvariedenormouslyinthehistoryofhumanso
Thelevelofdiscriminationhasvariedenormouslyinthehistoryofhumanso
CanMixofTeachers,ComputersLeadtoPupilSuccess?[A]Whenvisitorst
随机试题
Youshouldspendabout20minutesonQuestions1-13whicharebasedonReadingP
Inthefuturetradethekeydevelopmenttowatchistherelationshipbetween
结核性胸膜炎胸腔积液,每次抽液不宜超过1000ml,最主要是为了防止A.发生胸
患者内心体验缺乏,对切身有关的各种事情表现无动于衷,面部表情呆滞。这种症状称为A
(2018年真题)期货从业人员违反《期货从业人员管理办法》的,()应当进行
A.96℃ B.85℃ C.72℃ D.62℃ E.55℃PCR变性温度
下列关于税收管辖权的表述,正确的是()。A.税收管辖权是对国际间所得征税的依据
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
C
重力式码头胸墙混凝土在施工缝处浇筑时,应清除已硬化混凝土表面上的()。A.水泥
最新回复
(
0
)