首页
登录
职称英语
[originaltext] Today we are talking about eBay, one of the enormously succes
[originaltext] Today we are talking about eBay, one of the enormously succes
游客
2024-04-05
41
管理
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries: in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years...
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself: it provides the online marketplace for other people to do this. This gives it enormous financial power. More-over, this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold: they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years...
16 What is the key factor that leads to eBay’s success?
17 What do we learn about eBay’s CEO Meg Whitman?
18 Why can eBay use their capital very effective-ly?
19 What problem does eBay have in their development?
选项
A、The Internet that brings buyers and sellers together.
B、The founders with a successful business background.
C、The sound management that helps making money.
D、The enormous financial power derived from production.
答案
A
解析
在介绍完eBay这家公司的辉煌成绩之后,录音以问题的形式提出了探讨的重点“eBay成功的秘诀是什么?”其中,第一个关键原因是eBay依托互联网而存在。没有互联网把不同地方的买家和卖家集中起来,eBay这家公司是不会出现的。因此A项为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3541982.html
相关试题推荐
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychanged
Thelevelofdiscriminationhasvariedenormouslyinthehistoryofhumanso
Thelevelofdiscriminationhasvariedenormouslyinthehistoryofhumanso
CanMixofTeachers,ComputersLeadtoPupilSuccess?[A]Whenvisitorst
随机试题
AtlantisSoftwareCompany______itsclientscompletesatisfactionwithallitspr
Didyoueverhavesomeone’snameonthetipofyourtongueandyetyouwere
[originaltext]W:Doyouwantmetoexplainthesequestionsbeforetheexam?M:
植入后的子宫内膜称为下列哪项A.胎膜 B.蜕膜 C.基蜕膜 D.基膜 E
根据《贷款通则》,自营贷款期限最长一般不得超过______,纸质商业汇票的付款期
按系统命名法,下列有机化合物命名正确的是:A.2-乙基丁烷 B.2,2-二
基金财务报表的复核指基金托管人对基金管理人出具的()等报表内容进行核对的过程。
所有者权益是企业投资人对企业净资产的要求权,在数量上所有者权益等于( )。A.
《建设工程质量管理条例》规定,对于涉及()的装修工程,建设单位要有设计方案。
马拉硫磷中毒的解救药物是A.尼可刹米 B.去甲肾上腺素 C.B+C D.阿
最新回复
(
0
)