首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-04-05
21
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
录音提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3541606.html
相关试题推荐
五四运动是以青年学生为主力,市民、商人和工人等广泛参与的一次爱国运动。TheMayFourthMovementwasapatrioticmovem
五四运动(theMayFourthMovement)是1919年5月4日发生的一场反帝反封建(anti—imperialist,anti-feud
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext]W:HelloLadiesandGentlemen,itisagreatpleasuretohaveSco
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
随机试题
ManyUnitedStatescompanieshave,unfortunately,madethesearchforlegal
Withtherapiddevelopmentofeconomy,oursocietyis,ingeneral,becoming
[originaltext]Somepeoplechoosetotightlygraspthepastandstaystuckin
在字符串的KMP模式匹配算法中,需先求解模式串的next函数值,其定义如下式所示
男性,19岁,恶心、呕吐2天,嗜睡、乏力。尿酮体(±),尿糖(++++),血糖2
货币经纪公司最早起源于()外汇市场。A.美国 B.法国 C.德国 D.英国
A.心下痞硬,干噫食臭,肠鸣下利者 B.心下痞硬满,引胁下痛,干呕短气头痛,汗
硫酸奎宁制备过程中可能存在“其他金鸡纳碱”。采用薄层色谱法进行检查,展开剂为A.
营运资金管理应该遵循的原则包括( )。A.满足正常资金需求 B.保证一定的盈利
经纬仪的主要功能是测量()。A.角度 B.距离 C.高差 D.高程
最新回复
(
0
)