首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2024-04-04
38
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] PointCast Network is most probably ______.
选项
A、a company that develops the latest push software
B、a tool that promotes a company’s online marketing
C、the first company that used an online push software
D、the most popular software that helps a company push
答案
A
解析
第3段第4句开头的Most notably表明该句提及的Pointcast Network是说明上一句观点的例子。由此可见,Pointcast Network应为一家开发软件的公司,因此A为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3540997.html
相关试题推荐
Businesshasslowed,layoffsmount,butexecutivepaycontinuestoroar—atl
Businesshasslowed,layoffsmount,butexecutivepaycontinuestoroar—atl
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
It’sperhapstheworld’smostfamousunderwaterattraction,immortalizedin
It’sperhapstheworld’smostfamousunderwaterattraction,immortalizedin
It’sperhapstheworld’smostfamousunderwaterattraction,immortalizedin
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
随机试题
患者,男,40岁。恶寒发热2天,恶寒重,发热轻,肢体酸楚,苔薄白,脉浮紧。其主穴
化学课堂教学是课堂教学活动的基本组织单位。下列属于化学课堂教学基本构成要素的是(
治疗胁肋疼痛,嘈杂吞酸,呕吐口苦,舌红苔黄,脉弦数者,宜用的方剂是A:黄连解毒汤
出法核算GDP的时候,企业投资是构成总需求的一个重要部分,这里的投资包括固定资产
有人认为“巨额的国家预算赤字必然会导致巨额的国家贸易逆差”。如果这样的话,那么世
下列哪种肿瘤与遗传因素关系密切A.胃癌 B.肺癌 C.视网膜母细胞瘤 D.
以下DNA分子中哪条链以逆向平行顺序与3′-dpACGGTACp-5′碱基互补配
我国《商业银行法》规定,设立城市商业银行的注册资本最低限额为()亿元人民币。A.
(2011年)根据《水土保持法》,生产建设项目中的水土保持设施应当与主体工程同时
引起人体病变最重要的阶段A、尾蚴 B、童虫 C、成虫 D、虫卵 E、毛蚴
最新回复
(
0
)