首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2024-04-04
22
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] PointCast Network is most probably ______.
选项
A、a company that develops the latest push software
B、a tool that promotes a company’s online marketing
C、the first company that used an online push software
D、the most popular software that helps a company push
答案
A
解析
第3段第4句开头的Most notably表明该句提及的Pointcast Network是说明上一句观点的例子。由此可见,Pointcast Network应为一家开发软件的公司,因此A为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3540997.html
相关试题推荐
Businesshasslowed,layoffsmount,butexecutivepaycontinuestoroar—atl
Businesshasslowed,layoffsmount,butexecutivepaycontinuestoroar—atl
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
It’sperhapstheworld’smostfamousunderwaterattraction,immortalizedin
It’sperhapstheworld’smostfamousunderwaterattraction,immortalizedin
It’sperhapstheworld’smostfamousunderwaterattraction,immortalizedin
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
随机试题
I’dliketobuyahouse--modern,comfortable,and______inaquietneighborhood
DuringaneventatFacebook’sNewYorkCityofficeonFriday,thecompany’s
真象和假象的区别在于()A.真象是客观的,假象是主观的 B.真象表现本质,假
根据以下资料 2011年我国网上购物保持高速发展态势,全年网购总额达到8090
下列各项中,不符合内部牵制的要求的是()。A、出纳人员管票据 B、出纳人员
从羊皮纸、竹筒到纸张、活字印刷术的发明,从摩尔斯电码、二进制代码到影像的数字化,
某公司决定起草《公司人力资源发展规划》,由规划专员小王负责预测公司的人力资源需求
某区人民法院审理一起故意伤害案时,发现被告人还有盗窃的犯罪事实没有起诉。对此,该
基础心理学是研究()。 (A)正常成人心理现象的心理学基础学科 (B
男,52岁,渐起右上下肢抖动1年半,既往史无特殊。检查:血压20/12.6kPa
最新回复
(
0
)