首页
登录
职称英语
Car makers have long used sex to sell their products. Recently, however, bot
Car makers have long used sex to sell their products. Recently, however, bot
游客
2024-04-04
19
管理
问题
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMWs campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse (点缀) clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University College London.
BMW’s campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion (后代) of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps and in this, Renault is aligning itself with (与……保持一致) biological orthodoxy. So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified food-stuffs, and the sinister subject of eugenics (优生学).
Car makers are probably standing on safer ground than biologists. But even they can make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMWs ads for its nice, new car once belonged to a woolly mammoth—a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey. [br] In the third paragraph, by "biological orthodoxy", the author means ______.
选项
A、Renault doesn’t make any change in the new car model
B、Renault makes gradual change in the new car model
C、Renault makes great change in the new car model
D、Renault makes sudden change in the new car model
答案
B
解析
biological orthodoxy(生物学的正统观念)出现于第3段第4句句末,in this指的是前面提到的by gradual improvements rather than sudden leaps可以直接选出B,即雷诺公司对新推出的汽车的改良是“渐变性的”。
转载请注明原文地址:https://tihaiku.com/zcyy/3540712.html
相关试题推荐
ThreeEnglishdictionariespublishedrecentlyalllayclaimtopossessinga
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Movingfarmorequicklythanmanyhadthoughtlikelyorpossible,lawmakers
Movingfarmorequicklythanmanyhadthoughtlikelyorpossible,lawmakers
Movingfarmorequicklythanmanyhadthoughtlikelyorpossible,lawmakers
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
随机试题
[originaltext]Readersusingelectronicbooksarelesslikelytoabsorbwhat
根据《标准施工招标文件》通用合同条款,发包人认为有必要时,由()通知承包人
货币政策对宏观经济进行全方位的调控,其调控作用突出表现在()。 Ⅰ.通过调控税
某工程2016年签合同时,2016年相对于2013年的材料综合物价指数为110%
出厂局部放电试验测量电压为1.5Um/√3时,1000kV电压等级变压器高压端
在《论语》中记载着许多孔子关于仁的解释,孔子的“仁”反映在教师职业道德规范中是(
下列关于面试的说法,不正确的是()A.面试过程中,考官与应聘者的地位平等
通过利润分配表,可以了解企业运用所拥有的资产进行获利的能力。()
单位到期支取定期存款时,商业银行的贷记科目应是()。A.单位定期存款 B.应
施工现场需管理的计量器具范围,包括()的计量器具。A.企业自有 B.项目
最新回复
(
0
)