首页
登录
职称英语
Car makers have long used sex to sell their products. Recently, however, bot
Car makers have long used sex to sell their products. Recently, however, bot
游客
2024-04-04
45
管理
问题
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMWs campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse (点缀) clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University College London.
BMW’s campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion (后代) of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps and in this, Renault is aligning itself with (与……保持一致) biological orthodoxy. So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified food-stuffs, and the sinister subject of eugenics (优生学).
Car makers are probably standing on safer ground than biologists. But even they can make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMWs ads for its nice, new car once belonged to a woolly mammoth—a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey. [br] In the third paragraph, by "biological orthodoxy", the author means ______.
选项
A、Renault doesn’t make any change in the new car model
B、Renault makes gradual change in the new car model
C、Renault makes great change in the new car model
D、Renault makes sudden change in the new car model
答案
B
解析
biological orthodoxy(生物学的正统观念)出现于第3段第4句句末,in this指的是前面提到的by gradual improvements rather than sudden leaps可以直接选出B,即雷诺公司对新推出的汽车的改良是“渐变性的”。
转载请注明原文地址:https://tihaiku.com/zcyy/3540712.html
相关试题推荐
ThreeEnglishdictionariespublishedrecentlyalllayclaimtopossessinga
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Movingfarmorequicklythanmanyhadthoughtlikelyorpossible,lawmakers
Movingfarmorequicklythanmanyhadthoughtlikelyorpossible,lawmakers
Movingfarmorequicklythanmanyhadthoughtlikelyorpossible,lawmakers
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
随机试题
Everwonderwhysomesongsaremorepopularthanothers?Neurologist(神经学
Theprofessor’snewbookisagreatsellerandhasreceived________fromtheacad
妊娠合并心脏病,下列治疗错误的是:()A.心功能Ⅲ级以上者,产后不宜
房地产策划、顾问业务为主的房地产经纪机构的经营业务包括( )。A、新建商品房
男性,30岁,井下矿工。近日感胸闷、气急、呼吸困难,X线检查怀疑矽肺。该患者诊治
遇有()时,不准进行起重工作。 A.指挥人员看不清各工作地点 B.大
在作参数θ的置信区间中,置信水平1=90%是指()。 A.对100个样本,
我国负责监督和管理金融业,规范和维护金融秩序的机构是()。A.国务院银行业监督
结构化产品的发行者对冲市场风险的方式有( )。A.通过在二级市场中的套利交易,
甲14周岁生日当天,其父乙带其到动物园玩耍。在动物园内,两人不断向猴子抛洒瓜子等
最新回复
(
0
)