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[originaltext][22-1] Shortly after he took over the Reader’s Digest Association
[originaltext][22-1] Shortly after he took over the Reader’s Digest Association
游客
2024-04-01
46
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问题
[22-1] Shortly after he took over the Reader’s Digest Association in 1984, George Grune unlocked the company’s boardroom and announced that the room was now open to the employees. It was a symbolic act, indicating that under Grune’s leadership, Reader’s Digest was going to be different. True to his words, Grune has shaken up the culture here. [22-2] To get an idea of the culture we are talking about, considered the boardroom Grune opened up, it has artworks that any museum in the world would want to collect, paintings by many world-famous artists like Monet and Picasso. Its headquarters houses some 3,000 works of art. The main building is topped with a Georgian Tower with four sculptures of the mythical winged horse, the magazine’s corporate logo. It sits on 127 acres of well-trimmed lawns. The editors’ office used to be occupied by founder Dewitt Wallace, who along with his wife, Lila Acheson Wallace, launched Reader’s Digest in 1922 with condensed articles from other publications. It has become the world’s most widely-read magazine, selling 28 million copies each month in 17 languages and 41 different editions. [23] The Wallaces, both children of church ministers, had clearly defined formula for their little magazine. As Reader’s Digest was originally subtitled, articles were to be short, readable and uplifting. Subjects were picked to inspire or entertain. The Wallaces didn’t accept advertising in the US edition until 1955. And even then they didn’t allow any ads for cigarettes, liquor or drugs. The Wallaces also had a clear sense of the kind of workplace they wanted. [24] It started as a mama and papa operation and the childless Wallaces always considered employees to be part of their family. Employees still tell stories of how the Wallaces would take care of the employees who had met with misfortunes and they showered their employees with unusual benefits, like a turkey on Thanksgiving and Fridays off in May. This cozy workplace no longer exists here. [25] The Wallaces both died in their 90s in the early 1980s. George Grune, a former ad salesman who joined the Reader’s Digest in 1960 has his eye focused on the bottom line. In a few short years, he turned the magazine on its head. He laid off several hundred workers, especially hard hit where the blue- and pink-color departments such as subscription fulfillment.
Questions 22 to 25 are based on the recording you have just heard.
22.What did George Grune do in 1984?
23.How did the Wallaces define the formula for Reader’s Digest?
24.What do we learn about the founder of Reader’s Digest, Dewitt Wallace?
25.What change took place in Reader’s Digest after the Wallaces’ death?
选项
A、He knew how to make the magazine profitable.
B、He served as a church minister for many years.
C、He suffered many setbacks and misfortunes in his life.
D、He treated the employees like members of his family.
答案
D
解析
浏览四个选项,根据选项中出现的he,knew,magazine,profitable,served as,suffered,treated等词可以推测,该题应该和某人过去做的事有关,可能涉及杂志的相关内容。题干问的是我们知道关于《读者文摘》创始人德威特-华莱士的什么信息。讲座中提到,《读者文摘》杂志公司充当了父母的角色,而无子女的华莱士夫妇一直认为员工是他们家庭的一部分,故答案为D(他把员工当作自己的家庭成员)。A项(他知道如何让杂志盈利)文中并未提及,故排除。讲座中说,他的父母是牧师,不是说他本人是牧师,故排除B项(他当过很多年的牧师)。讲座中提到,华莱士很照顾那些遭遇了不幸的员工,C项(他一生中遭遇了许多挫折和不幸)不符合原文表述,故排除。
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