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[originaltext][22-1] Shortly after he took over the Reader’s Digest Association
[originaltext][22-1] Shortly after he took over the Reader’s Digest Association
游客
2024-04-01
39
管理
问题
[22-1] Shortly after he took over the Reader’s Digest Association in 1984, George Grune unlocked the company’s boardroom and announced that the room was now open to the employees. It was a symbolic act, indicating that under Grune’s leadership, Reader’s Digest was going to be different. True to his words, Grune has shaken up the culture here. [22-2] To get an idea of the culture we are talking about, considered the boardroom Grune opened up, it has artworks that any museum in the world would want to collect, paintings by many world-famous artists like Monet and Picasso. Its headquarters houses some 3,000 works of art. The main building is topped with a Georgian Tower with four sculptures of the mythical winged horse, the magazine’s corporate logo. It sits on 127 acres of well-trimmed lawns. The editors’ office used to be occupied by founder Dewitt Wallace, who along with his wife, Lila Acheson Wallace, launched Reader’s Digest in 1922 with condensed articles from other publications. It has become the world’s most widely-read magazine, selling 28 million copies each month in 17 languages and 41 different editions. [23] The Wallaces, both children of church ministers, had clearly defined formula for their little magazine. As Reader’s Digest was originally subtitled, articles were to be short, readable and uplifting. Subjects were picked to inspire or entertain. The Wallaces didn’t accept advertising in the US edition until 1955. And even then they didn’t allow any ads for cigarettes, liquor or drugs. The Wallaces also had a clear sense of the kind of workplace they wanted. [24] It started as a mama and papa operation and the childless Wallaces always considered employees to be part of their family. Employees still tell stories of how the Wallaces would take care of the employees who had met with misfortunes and they showered their employees with unusual benefits, like a turkey on Thanksgiving and Fridays off in May. This cozy workplace no longer exists here. [25] The Wallaces both died in their 90s in the early 1980s. George Grune, a former ad salesman who joined the Reader’s Digest in 1960 has his eye focused on the bottom line. In a few short years, he turned the magazine on its head. He laid off several hundred workers, especially hard hit where the blue- and pink-color departments such as subscription fulfillment.
Questions 22 to 25 are based on the recording you have just heard.
22.What did George Grune do in 1984?
23.How did the Wallaces define the formula for Reader’s Digest?
24.What do we learn about the founder of Reader’s Digest, Dewitt Wallace?
25.What change took place in Reader’s Digest after the Wallaces’ death?
选项
A、He completely changed the company’ s culture.
B、He collected paintings by world-famous artists.
C、He took over the sales department of Reader’s Digest.
D、He had the company’s boardroom extensively renovated.
答案
D
解析
浏览四个选项,根据选项中出现的company’s culture,sales department,Reader’s Digest,company’s boardroom等词可以推测,该题应该和某人对某公司所做的事有关。题干问的是1984年乔治-格鲁恩做了什么事情。讲座开头提到,1984年,乔治-格鲁恩接手《读者文摘》杂志公司后不久,就宣布公司的会议室对员工开放。在会议室里摆放了世界上任何博物馆都想收藏的艺术品,以及世界知名画家莫奈和毕加索等人的画作。这说明乔治全面翻新了公司会议室,故答案为D(他全面翻新了公司会议室)。讲座中说到,乔治动摇了这里的文化,但并非彻底改变了公司文化,故排除A项(他彻底改变了公司的文化)。讲座说的是,会议室里摆放了世界著名艺术家的作品,并不是乔治本人收集画作,故排除B项(他收集世界著名艺术家的画作)。C项(他接管了读者文摘的销售部门)与讲座信息不符,故排除。
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