首页
登录
职称英语
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
游客
2024-04-01
58
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. [16] The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
[17] Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. [18] Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
1.What is important to the success of an online store?
2.What products are unsuitable for selling online?
3.Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3536368.html
相关试题推荐
[originaltext]Optimismandpessimismrepresentyourgeneralattitudetowardcer
[originaltext]W:Rockstarsnowfaceanewhazard—voiceabuse.[5]Afterlastw
[originaltext]W:Rockstarsnowfaceanewhazard—voiceabuse.[5]Afterlastw
[originaltext]W:Hi,Iunderstandthatthereareaerobicclassesforstudentsa
[originaltext]W:Hi,Iunderstandthatthereareaerobicclassesforstudentsa
[originaltext]I’vementionedhowDNAhassolvedmanymysteriesinbiology.And
[originaltext]I’vementionedhowDNAhassolvedmanymysteriesinbiology.And
[originaltext]Nowwe’vebeentalkingabouttherevolutionaryperiodintheUnit
[originaltext]I’dliketolookatavitalaspectofe-commerce,andthatisthe
[originaltext]I’dliketolookatavitalaspectofe-commerce,andthatisthe
随机试题
Readthetextbelowabouttelevisionnetwork.Inmostofthelines41—52therei
Althoughofcoursethereareexceptions,itseemsreasonablyclearthatincerta
Itisallverywelltoblametrafficjams,thecostofpetrolandthequick
Thesynthesisofourvariousideascreatedatrulyuniquemarketingstrategyfor
徐霞客出生在一个富庶之家。受父亲影响,他喜爱读地理、探险和游记之类的书籍。这些书籍使他从小就热爱祖国的壮丽河山,立志要遍游名山大川。22岁时徐霞客开始外
在生产可能性曲线以内的任何一点都表示()。A.资源没有得到充分利用 B.资源得
不是原核细胞型微生物的是A.细菌 B.真菌 C.放线菌 D.螺旋体 E.
血吸虫性肝硬化引起A.门静脉高压症的主要阻塞部位在窦前 B.门静脉高压症的主要
以下说法不正确的是:()A.正常人脊柱无侧弯 B.姿势性侧凸无脊柱结构异常
以下关于邻嵌体邻面片切洞形的描述,错误的是A.用于邻面缺损大而浅时 B.可在片
最新回复
(
0
)