首页
登录
职称英语
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
游客
2024-04-01
56
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. [16] The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
[17] Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. [18] Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
1.What is important to the success of an online store?
2.What products are unsuitable for selling online?
3.Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3536368.html
相关试题推荐
[originaltext]Optimismandpessimismrepresentyourgeneralattitudetowardcer
[originaltext]W:Rockstarsnowfaceanewhazard—voiceabuse.[5]Afterlastw
[originaltext]W:Rockstarsnowfaceanewhazard—voiceabuse.[5]Afterlastw
[originaltext]W:Hi,Iunderstandthatthereareaerobicclassesforstudentsa
[originaltext]W:Hi,Iunderstandthatthereareaerobicclassesforstudentsa
[originaltext]I’vementionedhowDNAhassolvedmanymysteriesinbiology.And
[originaltext]I’vementionedhowDNAhassolvedmanymysteriesinbiology.And
[originaltext]Nowwe’vebeentalkingabouttherevolutionaryperiodintheUnit
[originaltext]I’dliketolookatavitalaspectofe-commerce,andthatisthe
[originaltext]I’dliketolookatavitalaspectofe-commerce,andthatisthe
随机试题
Foryears,nonprofithospitalshaveshiedawayfromquantifyingtheamount
[audioFiles]2014m8s/audio_ezfj_392_20144[/audioFiles]Uniform制服Americansar
HeatDamagesColombiaCoffee,RaisingPricesLikemostofth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
在实践中,激励是指()A.传递知识,确立态度,改变行为 B.通过一系列
下列选项中,不属于个人耐用消费品贷款购买范畴的是()。A.电脑 B.汽车
“凡是当期已经实现的收入和已经发生或应当负担的费用,不论款项是否收付,都应当作为
下列关于银行问债券市场信用等级的说法,错误的是()A.短期债券信用评级划分为四等
患儿,男,1岁,因发热、流涕1天来诊。查体:体温39.5℃,精神尚可,咽充血,心
某女,35岁。久患慢性鼻炎,近日出现恶寒发热、无汗、头痛、鼻塞、胸闷咳喘、痰涎清
最新回复
(
0
)