首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2024-04-01
39
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3536340.html
相关试题推荐
[originaltext]Governments,privategroupsandindividualsspendbillionsofdol
[originaltext]RonaldandLouismarriedfortwodecadesconsiderthemselvesa
[originaltext][19-1]Thethin,extremelysharpneedlesdidn’thurtatallgo
[originaltext][19-1]Thethin,extremelysharpneedlesdidn’thurtatallgo
[originaltext][19-1]Thethin,extremelysharpneedlesdidn’thurtatallgo
[originaltext]Americanresearchershavediscoveredtheworld’soldestpaved
[originaltext][22-1]ShortlyafterhetookovertheReader’sDigestAssociation
[originaltext]Goodmorning,ladiesandgentlemen,andwelcometothethirdino
[originaltext]Goodmorning,ladiesandgentlemen,andwelcometothethirdino
[originaltext]Governments,privategroupsandindividualsspendbillionsofdol
随机试题
[originaltext]M:WhatdoyoudoinclasswhenstudentsdonotspeakEnglishbut
Millennials(千禧世代)aretakingtelecommuting(远距离工作)toawholenewlevel.Theyv
______isamournful,melancholyorplaintivepoem,especiallyalamentforthed
"Howthezebragothisstripes"soundslikethetitleofoneofRudyardKipl
关于胆道系统的叙述错误的是()。A.胆汁全部由肝细胞分泌 B.胆囊24h可
根据合同法律制度的规定,下列表述正确的是()。A.合同的变更,不仅对变更后未履行
关于熊彼特创新理论的描述错误的是()。A.熊彼特关于经济周期的解释是建立在创新
Whatcanyoudotoensurethatyouwill
重氮化反应的酸度条件是A.HCl酸性 B.HNO酸性 C.H2SO酸性 D
A.薄荷 B.广藿香 C.青蒿 D.细辛 E.蒲公英叶呈心形至肾状心形,
最新回复
(
0
)