首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2024-04-01
41
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3536340.html
相关试题推荐
[originaltext]Governments,privategroupsandindividualsspendbillionsofdol
[originaltext]RonaldandLouismarriedfortwodecadesconsiderthemselvesa
[originaltext][19-1]Thethin,extremelysharpneedlesdidn’thurtatallgo
[originaltext][19-1]Thethin,extremelysharpneedlesdidn’thurtatallgo
[originaltext][19-1]Thethin,extremelysharpneedlesdidn’thurtatallgo
[originaltext]Americanresearchershavediscoveredtheworld’soldestpaved
[originaltext][22-1]ShortlyafterhetookovertheReader’sDigestAssociation
[originaltext]Goodmorning,ladiesandgentlemen,andwelcometothethirdino
[originaltext]Goodmorning,ladiesandgentlemen,andwelcometothethirdino
[originaltext]Governments,privategroupsandindividualsspendbillionsofdol
随机试题
Certainlynoonecouldhavepredictedthatatinywormwouldmakepossiblesuch
Donald:Let’seatout,shallwe?Debra:【D5】______I’vegonethroughmypaycheck
Welookedforatabletositdown,buttheywereall______.A、reservedforB、eng
非经济薪酬是员工从自身工作中得到的报酬,指员工由于努力工作受到表扬、晋升与重视,
正常8个月小儿按体重公式计算,标准体重为A.8kg B.9kg C.5kg
A.自始至终影响 B.归根结底妨碍 C.无庸讳言干扰 D.理所当然
根据变电一次设备标准缺陷库,集合式电力电容器本体漏油,漏油速度每滴时间8秒,油位
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
目前在我国,某一品种某一月份合约的限仓数额规定描述正确的是()。A.限仓数
根据《中华人民共和国水法》,关于跨省、自治区、直辖市的其他江河、湖泊的水功能区划
最新回复
(
0
)