首页
登录
职称英语
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
游客
2024-03-28
2
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. [16] The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
[17] Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. [18] Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
1.What is important to the success of an online store?
2.What products are unsuitable for selling online?
3.Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3531058.html
相关试题推荐
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
随机试题
[originaltext]TodayIwanttotalkabouttheEarth’slastmajorclimaticsh
TCP/IP层的网络接口层对应OSI的()。A.物理层 B.链路层
下列胸水为漏出液的疾病是A.结核性胸膜炎 B.脓胸 C.细菌性胸膜炎 D.
中药毒性专用处方,取药后处方保存A.3年 B.4年 C.5年 D.
《雅典宪章》提出的功能分区思想,对当时城市中出现的各种问题的解决起到了缓解和改善
顾客关系管理技术在顾客关系管理中起到很重要的驱动作用,常见的三种类型为()。
汇流水管如图所示,已知三部分水管的横截面积分别为A1=0.01m2,A2=0.
小明同学乘坐公交车去上学,他望向窗外,窗外的树木在迅速地往后退,这时他选择的参照
在验算支持绝缘子的地震弯矩时,如绝缘子的破坏弯矩2500N·m,则绝缘子允许的最
下列施工成本分析方法中,可以用来分析各种因素对成本影响程度的是()。A.连环置换
最新回复
(
0
)