首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2024-03-13
32
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3530918.html
相关试题推荐
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]MyfellowSingaporeans:Whatwereyourmostmemorablemoments
[originaltext]MyfellowSingaporeans:Whatwereyourmostmemorablemoments
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]W:Hello.M:Hello,isthatthereferencelibrary?W:Yes.CanI
随机试题
Kobereturnedtohishometownafterhecouldbewithhisfianceandrestoretoh
ToliveintheUnitedStatestodayistogainanappreciationforDahrendor
Theirarguments______mostofthestudents.A、appealforB、appealtoC、applyfor
TheAlzheimer’sAssociationandtheNationalAllianceforCaregivingestimat
19世纪末20世纪初,资产阶级维新派认为中国要取得民族生存和国家独立,只有实行维
临时用电工程应定期按分部、分项工程进行检查,对安全隐患必须及时处理,并应履行复查
(2017年11月)工作岗位设计的基本方法不包括()A.工业工程方法 B.工效
下列影响药物作用的因素中,属于遗传因素的有()A.种属差异 B.种族差异 C
医生评价辅助检查结果时,下列做法不符合医德的是A.综合分析,避免片面性 B.根
蛋白质水解时A.一级结构破坏B.二级结构破坏C.三级结构破坏D.四级结构破坏E.
最新回复
(
0
)