首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2024-03-13
47
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3530916.html
相关试题推荐
[originaltext]Hello,I’mCallumRobertsonandyou’relisteningtothemusicsho
[originaltext]Hello,I’mCallumRobertsonandyou’relisteningtothemusicsho
[originaltext]M:Ididn’tseeyouincreativewritingclasstoday.Whathappene
[originaltext]M:HiJane,pleasecomeinandtakeaseat.W:Well,youwouldli
[originaltext]M:HiJane,pleasecomeinandtakeaseat.W:Well,youwouldli
[originaltext]M:HiJane,pleasecomeinandtakeaseat.W:Well,youwouldli
[originaltext]M:HiJane,pleasecomeinandtakeaseat.W:Well,youwouldli
[originaltext][23]Arecentstudyshowsthatmeatconsumptionisoneofthemai
[originaltext]Ifoneofyourgoalsin2017isanemptieremailinbox,weknowa
[originaltext]Ifoneofyourgoalsin2017isanemptieremailinbox,weknowa
随机试题
PreparingforComputerDisastersSummaryA)Whenhomeofficecomp
A.直接蔓延 B.淋巴转移 C.血行转移 D.直接蔓延和种植 E.直接蔓
原子核的比结合能曲线如图1所示,根据该曲线,下列判断中正确的有()。
布莱克一斯科尔斯模型的假定有()。 Ⅰ.无风险利率r为常数 Ⅱ.沒有交
下列关于原位菌群失调的叙述正确的是A.也称定位转移 B.即正常菌群在外来菌的入
根据以下资料,回答下列问题。 2012年全国光缆线路长度净增268.6万公里
肠阿米巴病最常见的并发症是阿米巴( )。A.脾脓肿 B.肝脓肿 C.脑脓肿
下列属于我国项目监理机构在施工阶段投资控制的主要工作的是()。A.分析可能发生
空调设备的监控系统中,温度传感器至现场控制器之间的连接要求有()。A.镍温
流产的定义,以下哪项正确 A.妊娠B.妊娠C.妊娠20~27周,胎儿体重D.妊
最新回复
(
0
)