首页
登录
职称英语
Google recently introduced a new service that adds social-networking features
Google recently introduced a new service that adds social-networking features
游客
2024-03-11
35
管理
问题
Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called Buzz, and within hours of its release, people were howling about privacy issues—because, in its original form, Buzz showed everyone the list of people you e-mail most frequently. Even people who weren’t cheating on their spouses or secretly applying for new jobs found this a little unnerving.
Google backtracked and changed the software, and apologized for the misstep, claiming that, it just never occurred to them that people might get upset. "The public reaction was something we did not anticipate. But we’ve reacted very quickly to people’s unhappiness," says Bradley Horowitz, vice president for product management at Google.
Same goes for Facebook. In December, Facebook rolled out a new set of privacy settings. A spokesman says the move was intended to "empower people" by giving them more "granular" control (“渐进式”控制,指允许不同使用 者存取不同内容的应用) over their personal information. But many viewed the changes as a sneaky attempt to push members to expose more information about themselves—partly because its default settings had lots of data, like your photo, city, gender, and information about your family and relationships, set up to be shared with everyone on the Internet. (Sure, you could change those settings, but it was still creepy. ) Facebook’s spokesman says the open settings reflect "shifting social norms around privacy. " Five years after Facebook was founded, he says, "we’ve noticed that people are not only sharing more information but also are becoming more comfortable about sharing more information with more people. " Nevertheless, the changes prompted 10 consumer groups to file a complaint with the Federal Trade Commission.
What’s happening is that our privacy has become a kind of currency. It’s what we use to pay for online services. Google charges nothing for Gmail; instead, it reads your e-mail and sends you advertisements based on keywords in your private messages.
The genius of Google, Facebook, and others is that they’ve created services that are so useful or entertaining that people will give up some privacy in order to use them. Now the trick is to get people to give up more—in effect, to keep raising the price of the service.
These companies will never stop trying to chip away at our information. Their entire business model is based on the notion of "monetizing" our privacy. To succeed they must slowly change the notion of privacy itself—the "social norm" , as Facebook puts it—so that what we’re giving up doesn’t seem so valuable. Then they must gain our trust. Thus each new erosion of privacy comes delivered, paradoxically, with rhetoric (花言巧语) about how Company X really cares about privacy. I’m not sure whether Orwell would be appalled or impressed. And who knew Big Brother would be not a big government agency, but a bunch of kids in Silicon Valley? [br] The ultimate goal of Google, Facebook and others is to______.
选项
A、upgrade their service to adapt to customers’ needs
B、ask customers to pay more for their service
C、provide more entertainments for online users
D、persuade users to give up rights on privacy
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3525859.html
相关试题推荐
Googlerecentlyintroducedanewservicethataddssocial-networkingfeatures
Googlerecentlyintroducedanewservicethataddssocial-networkingfeatures
Googlerecentlyintroducedanewservicethataddssocial-networkingfeatures
[originaltext]M:Today,ourguestisRosieMullender,whoworksasafeaturese
[originaltext]M:Today,ourguestisRosieMullender,whoworksasafeaturese
[originaltext]M:Patricia,whathaveyoubeendoingrecently?W:I’mdoingcompar
Googlerecentlyintroducedanewservicethataddssocial-networkingfea
Googlerecentlyintroducedanewservicethataddssocial-networkingfea
公益广告的主题一般取材于老百姓的日常生活,如健康、安全和环保等。Thethemesofpublicserviceadvertisementsgene
个性化服务personalizedservice
随机试题
TheInternationalRiceResearchInstitute’splanwouldNOTcover[br][original
Whatshouldyoudoifyoudiscoveryou’rebeingscammed(诈骗)?Thefirstthin
OrganicFoodOrganicfarmingwasamongthefastestgrowi
()的正式发表,标志着无产阶级思想政治教育的正式形成。A.《哥达纲领批判》 B
根据实践经验,编制方案的拟定,一般应包括()的内容。A.拟订造价编制工作的
女,8个月,因宫内窘迫行剖宫产娩出,生后Apgar评分3分,出生体重3kg,6个
气管在4、5胸椎处分成( ) A.上下主支气管 B.左右主支气管
哺乳期最佳断乳时间是A.6个月 B.8个月 C.9个月 D.10个
伤寒病时,可出现伤寒肉芽肿的部位有( )。A.肝 B.胆囊 C.脾 D.
A.阴阜 B.大阴唇 C.小阴唇 D.阴道口 E.阴道前庭发生学相当于男
最新回复
(
0
)