首页
登录
职称英语
[originaltext]Weather is a constant force in our lives, but there is little mar
[originaltext]Weather is a constant force in our lives, but there is little mar
游客
2024-03-11
31
管理
问题
Weather is a constant force in our lives, but there is little marketing research on how it affects businesses. Now, a new study reveals how sunny and snowy conditions influence consumer behavior. Those weather conditions trigger consumers to mentally visualize using products associated with the respective weather.
This leads to consumers placing a higher value on those products. That is, they’re willing to pay more money for them. But the correlation is only found with products related to being outside. How does this work? Researchers give the example of a beach towel. On a sunny day, consumers who see that product are not just looking at the towel itself, they are likely imagining themselves lying on the towel in the sun. This mental picture of using the towel increases the value of the product in the consumers’ mind.
Researchers put forward the following hypothesis to explain their findings. They think the mental picture works in sunshine and snow because these weather conditions have a positive association with outside activities. The effect is not seen with rainy weather. Researchers assert this is because there aren’t many activities that are enabled by rain. Most products associated with rain, like umbrellas, are only used for protection from the weather, and not for any activities. Researchers believe that companies that sell a wide array of products online can benefit most from the insights this study provides. Online sellers often use complex mathematical formulas to determine what products to feature and how to price these products. Incorporating more data about weather would allow them to make better decisions. This could bolster sales.
Questions 9 to 11 are based on the passage you have just heard.
9. What do we learn about the findings of the new study?
10. What does the passage say may increase the value of products for consumers?
11. How can the findings of the new study benefit online sellers according to the researchers?
选项
A、Active consumption.
B、Direct correlation.
C、Individual association.
D、Mental visualization.
答案
D
解析
细节推断题。短文中提到,正是消费者内心当中对于使用沙滩巾的想象提升了沙滩巾在他们心目中的价值,即消费者的内心想象增加了产品在消费者心目中的价值。
转载请注明原文地址:https://tihaiku.com/zcyy/3525382.html
相关试题推荐
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]MyfellowSingaporeans:Whatwereyourmostmemorablemoments
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]W:Hello.M:Hello,isthatthereferencelibrary?W:Yes.CanI
随机试题
[originaltext]W:Whatareyouscratchingyourheadfor?M:I’vebeenrackingmy
[originaltext]M:Nancy,whywereyoulatetoday?W:Ioversleptandmissedthebus
⑥-⑦轴间(含轴线处)6.200m和8.000m结构标高处的主梁数量(多跨连续梁
现金预算与实际的差异分析包括( )。 I总额差异的重要性大于细目差异 II
周围型肺癌最常见的组织类型是A.鳞状上皮癌 B.肺泡细胞癌 C.腺癌 D.
一般缺陷应在()内完成动态评价并制定检修策略24小时内$;$1周$;$10天$;
变压器停电操作时:按照()的操作顺序进行;变压器送电时操作()。先停负荷
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
现代城市规划的基本构成不包括()A.城市规划法律法规体系 B.城市规划行政
建设单位应当将大型的人员密集场所和其他特殊建筑工程的消防设计文件报送公安机关消防
最新回复
(
0
)