首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-03-10
115
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
录音提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3522573.html
相关试题推荐
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]MyfellowSingaporeans:Whatwereyourmostmemorablemoments
[originaltext]MyfellowSingaporeans:Whatwereyourmostmemorablemoments
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]W:Hello.M:Hello,isthatthereferencelibrary?W:Yes.CanI
[originaltext]W:Hello.M:Hello,isthatthereferencelibrary?W:Yes.CanI
随机试题
Readthearticlebelowaboutchangesinworkingtime.Choosethebestsentencet
Tomanyweb-buildingspiders,mostof【C1】______arenearlyblind,theweb
Advertisementsappeareverywhereinmodernsociety.Therearemanywaystoa
[originaltext]W:St.LouisCollege.ThisisRogerspeaking,canIhelpyou?M:
B
关于立体书库的建筑面积计算,以下哪项是错误的?( )A.无结构层的应按一层计算
腹股沟斜疝与直疝在解剖上的主要区别是A.斜疝疝囊颈在腹壁下动脉外侧,直疝在内侧
期货公司应当自拟任董事、监事、财务负责人、营业部负责人取得任职资格之日起20个工
藏医认为,既能使身体坚实,又有疏通作用的味是A.甘 B.宰 C.苦 D.酸
A.格列吡嗪(美吡达) B.格列齐特(达美康) C.格列喹酮(糖适平) D
最新回复
(
0
)