首页
登录
职称英语
[originaltext]W:Right, I guess you have some ideas for our promotion.M:Well, f
[originaltext]W:Right, I guess you have some ideas for our promotion.M:Well, f
游客
2024-03-10
26
管理
问题
W:Right, I guess you have some ideas for our promotion.
M:Well, first we must win over the medical circle, so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W:Sounds like a good idea.
M:Then about TV commercials.
W:Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M:Of course, yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W:Hold on. It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M:OK. What about this— a series of full page newspaper ads with the message that most doctors consider our products the best?
W:That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M:Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W:No, I’m afraid not. Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M:Well, it looks as though I’ll have to come up with something else. I never realize the regulations are so rigid.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、The users’ comments on medicine are not always reliable.
B、Ads of over-the-counter products are not allowed.
C、The claim of any positive cure for a disease is forbidden.
D、Most of the medicines need doctors’ prescriptions.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3521873.html
相关试题推荐
[originaltext]M:Canwemakeyouanoffer?Wewouldliketorunthecampaignfo
[originaltext]W:Now,couldyoutellmewheretheideaforthebusinessfirstc
[originaltext]W:Thisweek’sprogramUpYourStreettakesyoutoHarrogate,as
[originaltext]W:Thisweek’sprogramUpYourStreettakesyoutoHarrogate,as
[originaltext]Recentlyafive-yearstudywasconductedbytheCenterforCh
[originaltext]Recentlyafive-yearstudywasconductedbytheCenterforCh
[originaltext]Recentlyafive-yearstudywasconductedbytheCenterforCh
[originaltext]AsophomoreatColoradoStateUniversityfirsthadaproblem
[originaltext]AsophomoreatColoradoStateUniversityfirsthadaproblem
[originaltext]YoucouldsaythatJosephCornellbecameanartistbecauseof
随机试题
[originaltext]Thefamilyischanging.Inthepast,grandparents,parents,a
[originaltext]Inancienttimes,manypeoplebelievedtheearthwasaflatd
MarkTwain,whowrotethestorywe’regoingtoread,traveledquitealotoften
GENERALSYSTEMSTHEORY1TheGreekword"systema"meansunion,
Mostdoctorsinarecentsurveysaidthatannualphysicalexaminationswere
[originaltext]M:Isthistableinthecornerokay?W:Sure,wecansithere.Be
A.美托洛尔 B.哌唑嗪 C.双氢克尿噻 D.氨氯地平 E.卡托普利高血
回溯出租车行业历史沿革,改革开放初期,我国对出租车牌照的审批并无限制,既允许公司
甲公司为增值税一般纳税人,主要生产和销售高档化妆品。2019年10月有关经济业务
评标中的详细评审包括技术评审和商务评审。商务评审主要是对投标书的()等进行评审
最新回复
(
0
)