首页
登录
职称英语
[originaltext] If you want to build a successful business then you need to a
[originaltext] If you want to build a successful business then you need to a
游客
2024-03-10
54
管理
问题
If you want to build a successful business then you need to advertise. Some people say that advertising is dead or doesn’t work, which is completely ridiculous.
(20) Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, "The fastest way to wealth is to turn paid advertising into profit. "
(21) If you are advertising and you’ve never gotten the results you want from your advertising campaigns, then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.
And one of the biggest reasons why your response rates are poor—a crappy headline. Your headline has the power to massively increase response rates to your advertising.
One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that context and the advertising medium play a role in the kind of headline you write and how effective it is. (22) The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
Questions 20 to 22 are based on the recording you have just heard.
20. What is the speaker’s attitude towards advertising?
21. What is the possible reason why we advertise but get no results?
22. What does the speaker say about the headline?
选项
A、It must be simple enough to understand.
B、It should be creative and unique.
C、It should be shown in a inconspicuous way.
D、It could make a first impression on customers.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3520962.html
相关试题推荐
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotands
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotands
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotands
[originaltext]W:Hello,GraceHotel.M:Listen,(1)theheatingisbrok
[originaltext]W:Hello,GraceHotel.M:Listen,(1)theheatingisbrok
[originaltext]Thereisanoldsayingthatthemarketisdrivenbyfearand
[originaltext]Ifyouwanttobuildasuccessfulbusinessthenyouneedtoa
[originaltext]Ifyouwanttobuildasuccessfulbusinessthenyouneedtoa
[originaltext]Givingagoodpresentationisallaboutthesimplethings—kno
[originaltext]Givingagoodpresentationisallaboutthesimplethings—kno
随机试题
急性硬膜外血肿的临床表现中,下列选项不正确的是A.颅内压增高及意识障碍 B.昏
患儿,10月龄。因“发热2天,声音嘶哑伴呼吸困难半天”入院。查体:神志清楚,烦躁
“MIS”是( )。 A.理念系统 B.行为系统 C.视觉识别
妇女社会工作的起点是()。A.关注妇女的多样性 B.关注妇女的声音和经验
2017年4月,第一家丧茶实体店开张营业,短短半年时间,丧茶在全国已经拥有了十几
(2017年真题)政策性金融机构的资金来源不包括()。A.活期存款 B.
苦凉有毒,能祛风除湿、杀虫解毒,治麻风、腰带疮的药物是A.桑枝 B.川乌 C
下列有关药物表观分布容积的叙述中,叙述正确的是A.表观分布容积大,表明药物在血浆
γ-氨基丁酸的前体是( )。A.丙氨酸 B.色氨酸 C.谷氨酸 D.苏氨
病人在旷野里听到两个人因为买一件物品而争吵不休,各说各的理,病人四处检查,未发现
最新回复
(
0
)