首页
登录
职称英语
[originaltext] If you want to build a successful business then you need to a
[originaltext] If you want to build a successful business then you need to a
游客
2024-03-10
19
管理
问题
If you want to build a successful business then you need to advertise. Some people say that advertising is dead or doesn’t work, which is completely ridiculous.
(20) Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, "The fastest way to wealth is to turn paid advertising into profit. "
(21) If you are advertising and you’ve never gotten the results you want from your advertising campaigns, then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.
And one of the biggest reasons why your response rates are poor—a crappy headline. Your headline has the power to massively increase response rates to your advertising.
One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that context and the advertising medium play a role in the kind of headline you write and how effective it is. (22) The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
Questions 20 to 22 are based on the recording you have just heard.
20. What is the speaker’s attitude towards advertising?
21. What is the possible reason why we advertise but get no results?
22. What does the speaker say about the headline?
选项
A、It must be simple enough to understand.
B、It should be creative and unique.
C、It should be shown in a inconspicuous way.
D、It could make a first impression on customers.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3520962.html
相关试题推荐
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotands
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotands
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotands
[originaltext]W:Hello,GraceHotel.M:Listen,(1)theheatingisbrok
[originaltext]W:Hello,GraceHotel.M:Listen,(1)theheatingisbrok
[originaltext]Thereisanoldsayingthatthemarketisdrivenbyfearand
[originaltext]Ifyouwanttobuildasuccessfulbusinessthenyouneedtoa
[originaltext]Ifyouwanttobuildasuccessfulbusinessthenyouneedtoa
[originaltext]Givingagoodpresentationisallaboutthesimplethings—kno
[originaltext]Givingagoodpresentationisallaboutthesimplethings—kno
随机试题
[originaltext]W:Whyisthereabigsignonthebackofyourdoorthatsays"ke
Chinahasoutlinedanewapproachtoforeigninvestment,withplannerssayin
某储运公司仓储区占地300m×300m,共有8个库房,原用于存放一般货物。3年前
下列关于平板玻璃的特性说法,不正确的有()。A:良好的透视、透光性能 B:隔
患者,女,30岁。排便时肛门部剧痛,并有少许鲜血滴出1周,疼痛于排便后约20分钟
越鞠丸所治的"六郁"证不包括A.痰郁 B.寒郁 C.食郁 D.火郁 E.
小华认为法律或道德是一种社会契约,根据柯尔伯格的道德发展理论,小华的道德判断属于
中国证监会发布的《上市公司行业分类指引》把上市公司按()级进行分类。A:一 B
2017年末,全国收费公路里程16.37万公里,约占公路总里程的3.43%。其中
共用题干 一般资料:李某,男性,26岁,无业。案例介绍:李某在母亲陪同下前来。
最新回复
(
0
)