首页
登录
职称英语
[originaltext] Last time we were talking about the need for advertising. Now
[originaltext] Last time we were talking about the need for advertising. Now
游客
2024-03-09
37
管理
问题
Last time we were talking about the need for advertising. Now, let’s look at how you can successfully call attention to the service or product you want to sell. To succeed, you’ve got to develop a systematic approach. But what does a systematic advertising plan look like? Well, it covers what we call—the "Four Ms": Market. Media, Money. Message. All are important areas to focus on when creating your adver tising plan.
The First step is to look at your Market, that’s the people who might become customers, buyers of your service or product. You need to know all about your possible customers: Who are they? What age group are they? What do they like, or dislike? How do they shop?
Next. Media. You need to figure out Which media you should advertise through? Which media will reach your intended audience? So, you do research, trying to determine which media will reach the most potential customers for the lowest cost. For instance, if you have a product, that teachers would like, then teachers are your market. So you ask yourself: What magazines do the majority of teachers read? What TV programs do teachers watch? Do teachers listen to much radio? At what times of the day?
The third M—Money. You have an advertising budget to spend, but how do you spend it wisely. Again, research is the key: When to advertise? Or how to get the best rates? Like, maybe you’re advertising sports equipment, and you have been spending most of your budget during the holiday season when people buy gifts for each other. Now. in theory, that would seem a great time to advertise, but a research may show you’re wrong, that the customers who buy sports equipment tend not to give it as a holiday gift, but want to use it themselves. In that case, advertising during a different season of the year might give you better results.
OK, finally, there is your Message: What do you want to say about your product? Why will buying it make the customer’s life easier, or safer or better somehow. Whatever the message is, make sure you get it right. For example, there was this Soup Shop, the soup was really tasty, but there weren’t a lot of customers. The owner thought that may be if they give something away for free with each purchase, then more people would come buy soup. So they got some cheap socks, and they advertise to give a pair away with each bowl of soup. But, then even fewer people came to the restaurant. Well, you can imagine why. People started to associate the soup with feet: they began to imagine the soup smelled like feet. The advertising massage, soup means free socks, was a bad choice.
16.What is the second “M”?
17.Why shouldn ’t we advertise sports equipment during holiday season?
18.Why does the soup shop lose its customers?
选项
A、Money.
B、Message.
C、Media.
D、Market.
答案
C
解析
录音提到系统的广告计划应该包含四个“M”,分别是市场(Market)、媒体(Media)、花费(Money)和信息(Message)。因此选C项。
转载请注明原文地址:https://tihaiku.com/zcyy/3517913.html
相关试题推荐
[originaltext]Thegreatestimpetusforglobalizationtodayisnodoubtthe
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
[originaltext]Lastspring,SteveMcCarronhadhadenough.For10years—sinc
[originaltext]Todaywe’lltalkaboutnationalparksintheUnitedStates.
[originaltext]Todaywe’lltalkaboutthemoviestarMarilynMonroe.Shedie
[originaltext]Notlongagoitwasassumedthatthedangersmanwouldmeeti
[originaltext]Thechancesareyou’vebeenusingappsforyears.Yourhomeo
[originaltext]TokyohasreplacedMoscowastheworld’smostexpensivecity
[originaltext]AmericanIndiansgrewandsmokedtobaccobeforeColumbuscame
[originaltext]Theproblemofleisureisnew.Untilveryrecenttimespeople
随机试题
Mostpeopledon’twakeupinthemorning,combtheirhair,andwalkoutthe
【B1】[br]【B5】[audioFiles]audio_eufz20086_007(20091)[/audioFiles]engage本句主语为名同复
2017年1月1日,甲公司发行了3年期按年付息到期还本的可转换公司债券,债券持有
患儿3岁,胸骨左缘第2、3肋间Ⅱ~Ⅲ级收缩期吹风样杂音,肺动脉瓣区第二音亢进、固
(2018年真题)下列选项中,属于财产信托的有()。A.动产信托 B.不动产
B.[解析]在2008年,优抚安置9.6亿,增长88.2%;救助类2.6亿,增长100%;收养性单位30.4亿,增长33.9%;其他类7.5亿,增长27.1%
下列除哪项外均是滑石的主治病证A.湿热、淋痛 B.暑温、湿温 C.湿疹、湿疮
西方称之为“力学之父”,并提出“只要给我一个支点,我就能撬动整个地球”的名言的物
某项目监理机构的组织结构如下图所示,这种组织结构形式的优点是( )。 A.
疹退后有色素沉着见于哪种疾病() A.麻疹 B.风疹 C.水痘 D.猩红
最新回复
(
0
)