首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2024-03-08
20
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the man from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3516874.html
相关试题推荐
[originaltext]Thetimeis9o’clockandthisisMarianSnowwiththenews.
[originaltext]It’salwaysfuntowriteaboutresearchthatyoucanactually
[originaltext]It’salwaysfuntowriteaboutresearchthatyoucanactually
[originaltext]It’salwaysfuntowriteaboutresearchthatyoucanactually
[originaltext]Amongglobalwarming’smostfrighteningthreatsisthepredic
[originaltext]Amongglobalwarming’smostfrighteningthreatsisthepredic
[originaltext]Amongglobalwarming’smostfrighteningthreatsisthepredic
[originaltext]FlorenceHayesisajournalistfortheGreenVilleJournal,t
[originaltext]Somehowtheoldmaleandfemalestereotypesnolongerfit.Me
[originaltext]Somehowtheoldmaleandfemalestereotypesnolongerfit.Me
随机试题
Changesinthewaypeoplelivebringaboutchangesinthejobsthattheydo.
[originaltext]YoucouldsaythatJosephCornellbecameanartistbecauseof
简述孔子认为教师应该具备的基本特点。
的是
Thechangeinthatvillagewasmiraculou
1.把公司基本价值理念落实到队伍建设管理工作中,要树立()是第一
发展格局是经济现代化的路径选择,是关系我国发展全局的重大战略任务。立足新发展阶段
三仙指A.山楂,神曲,麦芽 B.山楂,麦芽,鸡内金 C.山楂,神曲,槟榔
我国2011年政府消费支出总额约为多少亿元?() A.22858 B.6
下列关于临时用电安全要求的说法中,正确的是()。A.动力和照明线路应设置成一
最新回复
(
0
)