首页
登录
职称英语
[originaltext]M: So, how long have you been a Market Research Consultant?W: We
[originaltext]M: So, how long have you been a Market Research Consultant?W: We
游客
2024-03-07
24
管理
问题
M: So, how long have you been a Market Research Consultant?
W: Well, I started straight after finishing university.
M: Did you study market research?
W: Yeah, and it really helped me to get into the industry, but I have to say that it’s more important to get experience in different types of market research to find out exactly what you’re interested in.
M: So what are you interested in?
W: Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad-hoc jobs which are much shorter projects.
M: What exactly do you mean by ad-hoc jobs?
W: It’s basically when companies need quick answers to their questions about their consumers’ habits. They just ask for one questionnaire to be sent out, for example, so the time you spend on an ad-hoc project tends to be fairly short.
M: Which do you prefer, trackers or ad-hoc?
W: I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
M: Can you just explain what process you go through with a new client?
W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.
M: Hmm. One last question, what do you like and dislike about your job?
W: As I said, variety is important and as for what I don’t like, it has to be the checking of charts and tables.
Question 1. What position does the woman hold in the company?
Question 2. What does the woman specialize in at the moment?
Question 3. What does the woman say about trackers?
Question 4. What does the woman dislike about her job?
选项
A、They are intensive studies of people’s spending habits.
B、They examine relations between producers and customers.
C、They look for new and effective ways to promote products.
D、They study trends or customer satisfaction over a long period.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3514478.html
相关试题推荐
[originaltext]M:WithmeinthestudiotodayisMs.JaneLogan,authorofanew
[originaltext]M:GoodmorningandwelcometoPeopleintheNews!Withmetoday
[originaltext]M:GoodmorningandwelcometoPeopleintheNews!Withmetoday
[originaltext]It’snothardtomessupaninterview.Mostpeoplefeelnervo
[originaltext]Talktoanyonewhoisagenerationortwoolder,andtheywou
[originaltext]TheCaribbeanislandsaredividedintotwoworlds,arichone
[originaltext]Researchshowsthatafewmomentsofconversationwithastra
[originaltext]Researchshowsthatafewmomentsofconversationwithastra
[originaltext]Researchshowsthatafewmomentsofconversationwithastra
[originaltext]Whetherit’sinthehandsofanimatedpolarbearsorSantaCl
随机试题
[originaltext]TheUnitedNationsjustwrappedupaneventfocusedongender
某酒店一名客人被困在电梯中,情绪激动地向前台打电话求助,但是酒店维修人员无法排除
直流稳压电源中的电路工作的先后顺序是()A.滤波、稳压再整流 B.整流、滤波再
()istheprocessofidentifyingindivi
下列疾病,常引起心前区隆起的是()A.冠心病 B.肺心病 C.先天性心
适合用于正虚邪实病证的治疗原则是A.祛邪 B.扶正与祛邪兼用 C.先祛邪后扶
施工竣工验收阶段建设监理工作的主要内容不包括()。A:受理单位工程竣工验收报告
绒毛膜癌患者的处理原则为A.放疗 B.同位素治疗 C.子宫切除 D.以化疗
桩的直径一般为根直径的A.1/4 B.1/3 C.2/3 D.1/
()原则要求政府采购各方都不得有欺骗背信的行为,以善意的方式行使权利,尊重他人利
最新回复
(
0
)