首页
登录
职称英语
[originaltext] Advertising informs consumers about the existence and benefit
[originaltext] Advertising informs consumers about the existence and benefit
游客
2024-03-07
40
管理
问题
Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeed, many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products.
Although large companies could easily set up their own advertising departments, write their own advertisements and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff. The client company generally gives the advertising agency an agreed budget, a statement of the objectives of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan, specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pretested in newspapers, television stations etc., in different parts of the country before a final choice is made prior to a national campaign.
12.What is probably the best form of advertising according to the speaker?
13.What does the speaker say is the purpose of many organizations using prestige advertising?
14.How do large companies generally handle their advertising?
15.What will advertizing agencies often do before a national campaign?
选项
A、Conduct a large-scale survey on customer needs.
B、Specify the objectives of the campaign in detail.
C、Pre-test alternative ads or commercials in certain regions.
D、Decide on what specific means of communication to employ.
答案
C
解析
本题问的是在进行全国性的宣传活动前,广告代理公司经常会做什么。文章最后提到,在最终的广告方案在全国范围内进行宣传之前,广告代理公司一般会创作备用广告方案,这些方案会在各地的报纸和电视台等上面预先进行商业广告测试。由此可知C项为正确答案。A项在原文中未提及,故排除;B项所涉及的对象是客户公司,而不是题目问的广告代理公司,故排除;D项与原文内容不符,原文中提到的是详细说明将会使用哪种媒体,而不是沟通方式,故排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3514065.html
相关试题推荐
[originaltext]Howevergiftedsomeonemaybe,heorshestillhadtodevelop
[originaltext]Westerndoctorsarebeginningtounderstandwhattraditional
[originaltext]InJanuary1989,theCommunityofEuropeanRailwayspresented
[originaltext]InJanuary1989,theCommunityofEuropeanRailwayspresented
[originaltext]InJanuary1989,theCommunityofEuropeanRailwayspresented
[originaltext]M:Hello,Lucy.Iheardthatyouarerunningclassesforrecr
[originaltext]M:Hello,Lucy.Iheardthatyouarerunningclassesforrecr
[originaltext]M:FluseasonisnoteasingitsgriponmuchoftheUnitedSt
[originaltext]M:FluseasonisnoteasingitsgriponmuchoftheUnitedSt
[originaltext]W:Asinglecigarettesoldonastreetcornermaynotcostalot;
随机试题
[img]2018m9s/ct_etoefz_etoeflistz_201808_0018[/img][br]Whatisthelecturemai
病人不允许有自主呼吸A.控制通气B.辅助/控制通气C.间歇指令通气D.呼吸末正压
维生素D缺乏引起的疾病最主要的是()A.不育症 B.暗适应能力下降 C.脚
学生享有的最重要的权利是______。A.参加教育教学活动 B.获得学金权
具有腐蚀作用的药物是A.八宝丹 B.升丹 C.红灵丹 D.小金丹
急性上呼吸道感染的辅助检查下列说法正确的是A.病毒感染者白细胞增高 B.细菌感
下列哪类疾病目前不能采用介入治疗? A.冠心病心绞痛B.二尖瓣狭窄C.阵发性
综观世界各国成文宪法,结构上一般包括序言、正文和附则三大部分。对此,下列哪一表述
在工程项目可行性研究阶段中,最终形成可行性研究报告的阶段是( )。A.投资机会
(2019年)根据《地下水质量标准》(GB/T14848-2017),已知某污染
最新回复
(
0
)