首页
登录
职称英语
[originaltext] Advertising informs consumers about the existence and benefit
[originaltext] Advertising informs consumers about the existence and benefit
游客
2024-03-07
10
管理
问题
Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeed, many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products.
Although large companies could easily set up their own advertising departments, write their own advertisements and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff. The client company generally gives the advertising agency an agreed budget, a statement of the objectives of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan, specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pretested in newspapers, television stations etc., in different parts of the country before a final choice is made prior to a national campaign.
12.What is probably the best form of advertising according to the speaker?
13.What does the speaker say is the purpose of many organizations using prestige advertising?
14.How do large companies generally handle their advertising?
15.What will advertizing agencies often do before a national campaign?
选项
A、To sell a particular product.
B、To attract high-end consumers.
C、To promote a specific service.
D、To build up their reputation.
答案
D
解析
本题问的是说话者认为许多公司使用商誉广告的目的是什么。短文中间部分提到,许多公司都会利用信誉或商誉广告来提高自己的声誉,由此可知D项为正确答案。B项短文未提及,A项和C项与文意不符,故均排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3514063.html
相关试题推荐
[originaltext]Howevergiftedsomeonemaybe,heorshestillhadtodevelop
[originaltext]Howevergiftedsomeonemaybe,heorshestillhadtodevelop
[originaltext]Westerndoctorsarebeginningtounderstandwhattraditional
[originaltext]Westerndoctorsarebeginningtounderstandwhattraditional
[originaltext]InJanuary1989,theCommunityofEuropeanRailwayspresented
[originaltext]M:Hello,Lucy.Iheardthatyouarerunningclassesforrecr
[originaltext]M:Hello,Lucy.Iheardthatyouarerunningclassesforrecr
[originaltext]M:FluseasonisnoteasingitsgriponmuchoftheUnitedSt
[originaltext]M:FluseasonisnoteasingitsgriponmuchoftheUnitedSt
[originaltext]Manyareasaroundtheworldsufferfromfrequentlossofelec
随机试题
Ofthemillionsofinventions,whataretheeightgreatest?A)I’vedraw
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
纳米囊与纳米球的区别是A.粒径范围不同 B.药物分散形式不同 C.靶向器官不
运算器的核心部件是()。A.数据总线 B.算术逻辑运算部件 C.累加寄存器
上颌窦穿刺的最佳进针位置是()A.下鼻道前端约0.5cm处 B.中
根据《建设工程安全生产管理条例》规定,下列选项中,属于施工单位项目负责人安全生产
或有事项导致企业经济利润流出企业,未做记录的或有事项减少了企业的预期利润。
证券公司申请保荐机构资格,应当向中国证监会提交的材料有()。A:公司设立批准文件
下列不属于定量安全评价方法的有()。A.伤害(或破坏)范围评价法 B.危险指
摊铺沥青混合料应达到()等要求。A.均匀 B.连续、不间断 C.分阶段
最新回复
(
0
)