首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
游客
2024-03-07
85
管理
问题
Tonight, I’ll be specifically talking about wordcof-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well, do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, wordcof-mouth advertising happens when a person tells another person about the good experience with a product or service. That second person then tells another friend, family member, or colleague. By contrast, traditional advertisers talk about how good their products are. Usually, they say things like "Studies show that our products are the best. ", or "Everyone loves our products. ", but it can sound insincere or unconvincing. And some statistics also prove that wordcof-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe wordcof-mouth is the most reliable way to find out information about products and services, 70% of people are affected by it, 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that wordcof-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of wordcof-mouth advertising are also apparent. Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
Questions 13 to 15 are based on the passage you have just heard.
13. What does the speaker say about purchasing products?
14. What do we learn from the new study of NOP World?
15. What is the main reason for the wide popularity of wordcof-mouth advertising?
选项
A、He prefers to buy products recommended by advertisers.
B、He prefers to buy products recommended by professionals.
C、He prefers to buy products recommended by friends.
D、He doesn’t trust any kind of advertisements.
答案
C
解析
原文中讲话者问道:你更倾向于购买广告推销的产品还是朋友推荐的产品?然后接着说他个人更倾向于后者,因为他相信朋友。因此答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/3513413.html
相关试题推荐
[originaltext]M:Goodmorning,madam!CanIhelpyou?W:Oh,Idohopeso.Iha
[originaltext]M:Goodmorning,madam!CanIhelpyou?W:Oh,Idohopeso.Iha
[originaltext]W:Well,beforewedecidewe’regoingtoliveinEnderby,wereal
[originaltext]M:It’sreallyamazinghowmanycolorsthereareintheseThaisi
[originaltext]M:It’sreallyamazinghowmanycolorsthereareintheseThaisi
[originaltext]W:ProfessorSmith,Iwonderifyoucanfillmeinonyourlectur
[originaltext]W:ProfessorSmith,Iwonderifyoucanfillmeinonyourlectur
[originaltext]W:ProfessorSmith,Iwonderifyoucanfillmeinonyourlectur
[originaltext]W:We’veallheardthesaying"Laughteristhebestmedicine."Ho
[originaltext]W:We’veallheardthesaying"Laughteristhebestmedicine."Ho
随机试题
Discoveriesinscienceandtechnologyarethoughtby"untaughtminds"tocom
HomelandSecuritySecretaryJanetNapolitanowarnedthatwejustcan’twin,
UNICEFisjoiningwithanonprofitgrouptobringAIDS【D1】______programsto
管道清洗完成后安装经校验和检定合格的热计量设备,热计量设备标注的水流方向应与管道
胸部摄影的技术要点,不正确的是A.后前立位能正确反映胸部脏器的确切形态 B.后
()应当根据需要设立救助场所。A.县级以上人民政府 B.民政部门 C.市
竞争性谈判中的谈判小组由采购人的代表和评审专家共______人以上的单数组成,其
证明股份有限公司股东身份的有效法律文件是()。A:公司章程B:有关部门的批准文
A.救死扶伤,不辱使命 B.尊重患者,平等相待 C.依法执业,质量第一 D
企业某项财务指标1~5月指标数据如下表,1月为基期。该指标5月份的定基指数为(
最新回复
(
0
)