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[originaltext] Ever since Starbucks had the business wisdom to make WiFi its
[originaltext] Ever since Starbucks had the business wisdom to make WiFi its
游客
2024-03-07
37
管理
问题
Ever since Starbucks had the business wisdom to make WiFi its free offer, workers have delighted in leaving their offices in favor of brighter, more caffeinated workspaces. As the traditional office undergoes a global failure, hotels are starting to change their function to accommodate the new wave of mobile workers. Earlier this year, the global operations services, Marriott Internationals, started testing a new concept called Workspace on Demand. In 35 hotels throughout the US, and one in Europe, guests and non-guests alike can book small-scale meeting space for $50 an hour. Hotel rewards loyalty with free WiFi. From a corporate perspective, signing a five-to-ten-year lease for an office building is a completely broken model.
Last month, Westin Hotels & Resorts launched Tangent, which is aimed at a younger, more transient workforce. Their rooms, which are priced at $50 to $60 an hour, accommodate a smaller audience (four max) , and are a bit more tricked out. The focal point is media: scape, a worktable that lets multiple users drag and share documents from their personal devices. There is a whiteboard area for brainstorming and even an Xbox. There is also a lounge area to help facilitate job interviews, a function that guests were previously performing in the hotel lobby. According to Westin’s research, 75% of workers in the US are on the move, meaning that for at least one day a week, they have no steady office. Worldwide, that number is 30%, though growing quickly. The International Data Corporation (IDC) puts the number of mobile workers worldwide at 1. 3 billion.
Questions 9 to 11 are based on the passage you have just heard.
9. What is the new service of Marriott Internationals?
10. What do we learn about the Tangent program?
11. What does Westin’s research show?
选项
A、It takes young workers as target customers.
B、The price varies according to time.
C、It is popular among small firms and agencies.
D、It can accommodate more than four people.
答案
A
解析
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