首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
游客
2024-03-07
29
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、He doesn’t consider much about customers.
B、He can’t offer any practical way of promotion.
C、He doesn’t deserve the promotion indeed.
D、He knows little about the regulations of ads.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3511907.html
相关试题推荐
[originaltext]Acompanymobilephoneorlaptopmightseemlikeabenefitof
[originaltext]Acompanymobilephoneorlaptopmightseemlikeabenefitof
[originaltext]Imaginehackersstealingtopsecretfilesfromamilitarybas
[originaltext]Imaginehackersstealingtopsecretfilesfromamilitarybas
[originaltext]W:USConsulateinMarseilles,canIhelpyou?M:Yes,please.I
[originaltext]W:USConsulateinMarseilles,canIhelpyou?M:Yes,please.I
[originaltext]W:USConsulateinMarseilles,canIhelpyou?M:Yes,please.I
[originaltext]W:SoRob,tellme,doyouhaveaspareroominyourhouse?M:Ab
[originaltext]ImagineyouarewatchingtheNBAFinals,thereis1.5second
[originaltext]Manypeoplewhodrinkalcoholalsoliketosmokecigarettes.
随机试题
Sometimesoon,accordingtoanimal-rightactivities,agreatapewilltestify
Australiaislocatedbetween______andtheIndianOcean.A、TheSouthPacificOcean
在软土上的高层建筑,为减小地基变形和不均匀沉降,下列措施中收不到预期效果的是(
男性,30岁,由5m高处跌下2小时。腹痛,腹肌紧张,有压痛和反跳痛,肠鸣音弱。血
患者,男性,72岁。排尿困难5年,近2个月加重伴食欲缺乏。直肠指诊前列腺明显增大
A.陈皮B.天麻C.附子D.远志E.麝香能改善窦房结功能低下的是
胶艾汤的主治A.补血止血 B.调经安胎 C.活血化瘀 D.缓急止痛
对于犯罪分子的减刑,由执行机关向哪一级人民法院提出减刑建议书?( ) A.任
患者,男,65岁,进行性吞咽困难4个月,体重下降6kg,目前能饮水和进流质饮食。
处方写番木鳖,应付A.马钱子 B.山栀子 C.番泻叶 D.海南子 E.木
最新回复
(
0
)