首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
游客
2024-03-07
40
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Manufacturers don’t like it.
B、Medical ads are not allowed to do it.
C、They can’t afford the damage.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3511906.html
相关试题推荐
[originaltext]Imaginehackersstealingtopsecretfilesfromamilitarybas
[originaltext]Imaginehackersstealingtopsecretfilesfromamilitarybas
[originaltext]Imaginehackersstealingtopsecretfilesfromamilitarybas
[originaltext]W:USConsulateinMarseilles,canIhelpyou?M:Yes,please.I
[originaltext]W:SoRob,tellme,doyouhaveaspareroominyourhouse?M:Ab
[originaltext]W:SoRob,tellme,doyouhaveaspareroominyourhouse?M:Ab
[originaltext]ImagineyouarewatchingtheNBAFinals,thereis1.5second
[originaltext]Manypeoplewhodrinkalcoholalsoliketosmokecigarettes.
[originaltext]Manypeoplewhodrinkalcoholalsoliketosmokecigarettes.
[originaltext]Moderator:Hello,ladiesandgentlemen,itgivesmeagre
随机试题
Ican’t______whathashappenedtothevegetables,fortheywerefreshlypicked
[originaltext]Mr.Stevensonwastheownerofageneralappliancestore.He
[originaltext]W:Now,sir,I’msorrytohavekeptyouwaiting.Ihadtolookaf
Thenatureofworkischanging.Recenttechnologicaladvances,ashiftfrom
WhichofthefollowingunderlinedpartsexplainsPURPOSE?A、Heissuchanhonest
[originaltext]W:SoMike,doyouhaveanybadhabits?M:Ofcoursenot.I’mp
FederalExpressisacompanythatspecializesinrapidovernightdeliveryof
某企业采用德尔菲法进行市场预测,选定10名专家对其研发的新产品的市场需求量进行预
我们今天在市场上所见到的创新,大多数属________创新的成果。内燃机动力汽车
取得建造师注册证书的人员能否担任工程项目施工的项目经理,是由()决定。A.政府主
最新回复
(
0
)