首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-03-02
19
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eyeontheconsumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] The marketing concept discussed in the passage is, in essence, ______.
选项
A、the practice of turning goods into money
B、making goods available for purchase
C、the customercentred approach
D、a form of persuasive salesmanship
答案
C
解析
细节判断题。题干中的customercentred approach就是文章第二段的第三句话中“this eyeonconsumer approach”的最佳解释。
转载请注明原文地址:https://tihaiku.com/zcyy/3498616.html
相关试题推荐
Inmanyways,though,definitionofsuchskillsisquiteunnecessaryforan
Iamafraid_____________(你误解了我).ofyourmisunderstandingme/thatyoumisunderst
【B1】[br]【B11】A、tobeunderstoodB、understandingC、tounderstandD、beingunders
[originaltext]M:MissBarnes,Iunderstandthatyouarequitting.W:That’srig
【B1】[br]【B2】A、notionsB、noticeC、noteD、conceptA近义词比较。notionn.概念,观念,主张,打算,想法
【B1】[br]【B14】A、understandableB、OKC、irrationalD、riskyC逻辑分析题。根据并列连词and之后的ine
[originaltext]Whenyouhaveadogitisnecessarytocareforitverycarefully
[originaltext]Whenyouhaveadogitisnecessarytocareforitverycarefully
[originaltext]W:Justafewremindersarenecessarybeforeyouclimbin.First,
[originaltext]W:Justafewremindersarenecessarybeforeyouclimbin.First,
随机试题
[originaltext]IflewtoSanFranciscototakecareofsomebusinesswithMr
GapYearAgapyearisaperiodoftime,usuallyan【T1】______year,when
[originaltext]M:Well,Amina,thanksforlettingmehaveyourdraftinsuchgoo
在建筑工程初步设计文件深度不够、不能准确计算出工程量的情况下,可采用的设计概算编
A.蠡沟 B.大包 C.鸠尾 D.长强 E.丰隆督脉络穴是
A.34 B.32 C.24 D.28
当期的缴费收入完全用于支付当期的养老金开支,不留或只留很少的储备基金的养老方式是
178、距离保护一段的保护范围是()。(A)该线路一半;(B)被保护线路全
(2017年真题)下列属于企业员工招聘应遵循的原则的有()。A.信息公开原则
资金退出包括()。A、偿还各项债务 B、支付职工工资 C、上交各项税费 D
最新回复
(
0
)