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  3. The discovery that language can be a barrier to communication is quickly mad

The discovery that language can be a barrier to communication is quickly mad

游客2024-03-01  34
问题     The discovery that language can be a barrier to communication is quickly made by all who travel, study, govern or sell. Whether the activity is tourism, research, government or business, the lack of a common language can 【S1】______ hinder progress or can halt it altogether.
    【S2】______ communication problems of this kind must happen thousands of times each day, very few become public knowledge. Publicity comes only when a failure to communicate has major 【S3】______ , such as strikes, lost orders, legal problems, or fatal accidents—even, at times of war. One reported instance of communication failure took place in 1970, when 【S4】______ Americans ate a species of poisonous mushroom. No remedy was known, and two of the people 【S5】______ within days. A radio report of the case was heard by a chemist who knew of a treatment that had been 【S6】______ used in 1959 and published in 1963. Why had the American doctors not heard of it seven years later? Presumably because the report of the treatment had been published only in 【S7】______ written in European languages other than English.
    The language barrier presents itself to firms who 【S8】______ to market their products in other countries. British industry, in particular, had in recent decades often been criticized for its 【S9】______ insularity—for its assumption that foreign buyers will be happy to communicate in English, and that awareness of other language is not therefore a priority.
    The criticism and publicity given to this problem since the 1960s seems to have greatly 【S10】______ the situation. It is now much more readily appreciated that marketing efforts can be delayed, damaged, or disrupted by a failure to take account of the linguistic needs of the customer.
    The changes in awareness have been most marked in English-speaking countries, where the realization has gradually dawned that by no means everyone in the world knows English well enough to negotiate in it.

A) journals          B) native           C) magazines           D) improved
E) reduced           F) wish             G) linguistic          H) died
I) successfully      J) several          K) severely            L) although
M) consequences      N) medical          O) separately [br] 【S7】
选项
答案 A
解析
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