首页
登录
职称英语
In a world increasingly fearsome and fragile, TV commercials present an oasi
In a world increasingly fearsome and fragile, TV commercials present an oasi
游客
2024-02-27
12
管理
问题
In a world increasingly fearsome and fragile, TV commercials present an oasis (绿洲) of calm and comfort. For six minutes in every hour, viewers know that they will be drifted away from this cruel world into an idealized well-ordered land. You and I may experience real life as largely tired and chaotic but in the world of the TV commercials happy families may be seen to gather at breakfast time for convivial (欢乐的) bowls of cornflakes, their teeth free of decay, their hair innocent of dandruff, their shirt whiter than snow.
TV advertising in Britain, obsessed (困扰) with the symbol of the good life, exploits a strong desire for evidence of old fashioned security. Things were better in the old days: bread was crusty and beer was a man’s drink. But in selling the idea of a better life, it strikes me that most British commercials fail in their primary function. I cannot be alone among those who usually remember everything about TV advertising except the product it is designed to publicize.
In other superb commercial, a distinguished-looking Italian butler drives a car headlong into a vast dining-hall to serve champagne~ What on earth was it selling? The champagne? The car? What car? Search me. Viewers reveled in the medium and forgot the message. American advertisers don’t make such mistakes. A typical US commercial features a woman in a kitchen holding a highly visible bottle of something or other and selling it hard. No art, no craft, just the message. America sells the steak, while Britain sells the sizzle.
A nation needs symbols. We need proof that lovely things still endure, like a team of shire horses criss-crossing the landscape at sundown. We want to be reminded that they still exist, that we may still come across pockets of reason and beauty in a world less sensible and less beautiful each day. TV commercials provide us with those symbols. They provide a link with the way we like to think we were. They help us to keep in touch with lost innocence. [br] What do you think is the writer’s view on this phenomenon that TV commercials present a land of calm and comfort?
选项
答案
The writer holds a positive point of view.
解析
从文中最后一段可知,作者认为过去生活里许多美好的东西在今天人们的生活中仍具有重要的意义,而电视广告为人们对过去美好的东西保持联系提供了一种方式。
转载请注明原文地址:https://tihaiku.com/zcyy/3487331.html
相关试题推荐
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
随机试题
OneofthoserarelocalcreationsofAmerica,cowboypoetryhasalongandv
TheInternationalMonetaryFund(IMF)saysitexpectstheworldeconomytog
某同学在用伏安法测电源电动势和内电阻的实验中,得到的实验图线如图所示,其中U为路
某公路工程开展普通混凝配合比设计工作,设计抗压强度等级为C30,请根据规范要求以
(2016年真题)重新召集的基金份额持有人大会应当由代表()以上的基金份额
下列关于公务员交流的说法错误的是()。A.甲为团市委的副部长,被调入区政府办公室
儿童缺乏专门的药品,有时需要拿大人的药品“掰着吃”,而儿童体检也面临相同的窘境。
价内税、价外税的划分标准是()。A.按税收与价格的关系 B.按税收负担能
根据《尘肺病诊断标准》,尘肺应分为A.4期 B.以上都不是 C.6期 D.
A.腰椎结核 B.腰椎骨折 C.腰椎骨关节炎 D.腰椎间盘突出症 E.颈
最新回复
(
0
)