首页
登录
职称英语
In a world increasingly fearsome and fragile, TV commercials present an oasi
In a world increasingly fearsome and fragile, TV commercials present an oasi
游客
2024-02-27
22
管理
问题
In a world increasingly fearsome and fragile, TV commercials present an oasis (绿洲) of calm and comfort. For six minutes in every hour, viewers know that they will be drifted away from this cruel world into an idealized well-ordered land. You and I may experience real life as largely tired and chaotic but in the world of the TV commercials happy families may be seen to gather at breakfast time for convivial (欢乐的) bowls of cornflakes, their teeth free of decay, their hair innocent of dandruff, their shirt whiter than snow.
TV advertising in Britain, obsessed (困扰) with the symbol of the good life, exploits a strong desire for evidence of old fashioned security. Things were better in the old days: bread was crusty and beer was a man’s drink. But in selling the idea of a better life, it strikes me that most British commercials fail in their primary function. I cannot be alone among those who usually remember everything about TV advertising except the product it is designed to publicize.
In other superb commercial, a distinguished-looking Italian butler drives a car headlong into a vast dining-hall to serve champagne~ What on earth was it selling? The champagne? The car? What car? Search me. Viewers reveled in the medium and forgot the message. American advertisers don’t make such mistakes. A typical US commercial features a woman in a kitchen holding a highly visible bottle of something or other and selling it hard. No art, no craft, just the message. America sells the steak, while Britain sells the sizzle.
A nation needs symbols. We need proof that lovely things still endure, like a team of shire horses criss-crossing the landscape at sundown. We want to be reminded that they still exist, that we may still come across pockets of reason and beauty in a world less sensible and less beautiful each day. TV commercials provide us with those symbols. They provide a link with the way we like to think we were. They help us to keep in touch with lost innocence. [br] What contents are preferable in a British TV advertisement?
选项
答案
All the old fashioned security is stressed.
解析
第二段说到在英国的广告中,透过广告让人感到旧式生活的安逸比广告里商品本身的宣传更重要。
转载请注明原文地址:https://tihaiku.com/zcyy/3487328.html
相关试题推荐
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
随机试题
Thehistoricdropindrivingthatbeganin2007andthedramaticdeclinein
Ahundredyearsago,itwasassumedandscientifically"proved"byeconomists
设有职工EMP(职工号,姓名,性别,部门号,职务,进单位时间,电话),职务JOB
下列哪种细胞因子不是体液免疫应答过程产生的A.TNF-β细胞 B.IL-6
治疗阴虚火旺之郁证,应首选( )。A.二阴煎 B.滋水清肝饮 C.天王补心
五班四运转的轮休制的循环期为()A.6天 B.8天 C.9天 D.10天
以下哪一项属于高级管理知识性人才()A.发展战略的执行者 B.组织变革的实施
班主任以教育目的为指导思想,以“学生守则”为基本依据,对学生一个学期内在学习、劳
甲市L区居民叶某购买了住所在乙市M区的大亿公司开发的位于丙市N区的商品房一套,合
牙膏洁净剂又称( )。A.发泡剂或表面活性剂 B.润滑剂 C.摩擦剂 D
最新回复
(
0
)