首页
登录
职称英语
In a world increasingly fearsome and fragile, TV commercials present an oasi
In a world increasingly fearsome and fragile, TV commercials present an oasi
游客
2024-02-27
11
管理
问题
In a world increasingly fearsome and fragile, TV commercials present an oasis (绿洲) of calm and comfort. For six minutes in every hour, viewers know that they will be drifted away from this cruel world into an idealized well-ordered land. You and I may experience real life as largely tired and chaotic but in the world of the TV commercials happy families may be seen to gather at breakfast time for convivial (欢乐的) bowls of cornflakes, their teeth free of decay, their hair innocent of dandruff, their shirt whiter than snow.
TV advertising in Britain, obsessed (困扰) with the symbol of the good life, exploits a strong desire for evidence of old fashioned security. Things were better in the old days: bread was crusty and beer was a man’s drink. But in selling the idea of a better life, it strikes me that most British commercials fail in their primary function. I cannot be alone among those who usually remember everything about TV advertising except the product it is designed to publicize.
In other superb commercial, a distinguished-looking Italian butler drives a car headlong into a vast dining-hall to serve champagne~ What on earth was it selling? The champagne? The car? What car? Search me. Viewers reveled in the medium and forgot the message. American advertisers don’t make such mistakes. A typical US commercial features a woman in a kitchen holding a highly visible bottle of something or other and selling it hard. No art, no craft, just the message. America sells the steak, while Britain sells the sizzle.
A nation needs symbols. We need proof that lovely things still endure, like a team of shire horses criss-crossing the landscape at sundown. We want to be reminded that they still exist, that we may still come across pockets of reason and beauty in a world less sensible and less beautiful each day. TV commercials provide us with those symbols. They provide a link with the way we like to think we were. They help us to keep in touch with lost innocence. [br] According to the passage, what is the main function of TV commercials?
选项
答案
TV commercials may bring us an idealized world.
解析
通读全文不难发现,作者的观点明确表明电视商务是一块宁静而舒适的绿地,它可以将人们带到现实世界之外的理想境界,在那儿,人们可以重拾遗失的美好。
转载请注明原文地址:https://tihaiku.com/zcyy/3487327.html
相关试题推荐
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
Presentingagiftisathoughtfulaction,butitisnotexpected.Businessg
随机试题
HowtobeagreattesttakerSometimesitseems
Howmenfirstlearnedtoinventwordsisunknown;【B1】,theoriginoflangu
【S1】[br]【S4】M
某百货公司2010年度40天的商品销售额(单位:万元)如下: 请根据上述资
下列梅毒患者标本不能进行直接显微镜检查的是A.下疳分泌物B.皮疹渗出液C.淋巴结
243、加强高压开关柜巡视检查和状态评估,对用于投切电容器组等操作频繁的开关柜要
急性弥漫性腹膜炎病情恶化的重要标志是 A.腹痛加重B.腹胀加重C.腹部压痛
首次公募股票时,如发行人发行过内部职工股,招股说明书应披露内部职工股东()。
Excel中()操作可选用格式工具栏中的工具图标。A、左对齐 B、跨列居中
下列关于钻孔桩水下混凝土灌注施工,叙述正确的有( )。A.钻孔桩水下混凝土采用
最新回复
(
0
)