首页
登录
职称英语
By the time the Olympics begin in Atlanta this summer, the business world wi
By the time the Olympics begin in Atlanta this summer, the business world wi
游客
2024-02-25
17
管理
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event. [br] What does the author mean by "official vehicles"?
选项
答案
Automobiles used on an official occasion.
解析
推理判断题。原文在official vehicles的后面列举了它的具体内容:a family car,an import minivan and a luxury sedan,即家用轿车.进口小货车和豪华轿车,这些都是为官方准备的汽车。由此容易总结出答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3482110.html
相关试题推荐
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
随机试题
AmericanFamiliesTypesofAmericanfamilies
[originaltext]Ifyouwanttobuildasuccessfulbusinessthenyouneedtoad
Anineyearoldschoolgirlsingle-handedlycooksupasciencefairexperime
IwasraisedspeakingEnglish,butIalsospokeSpanishathome.WhenIwent
当底物浓度远大于Km时,反应速率不受反浓度影响,此时反应为A.零级反应B.一级反
运维计划中的每项具体工作都应明确具体负责人员和时限。
()是角色游戏最核心的要素,它统率着其他结构要素。A.角色 B.规则
工字形截面梁在图示荷载作用上,截面m~m上的正应力分布为:A.图(1). B.
干咳,连声作呛,痰少而黏,不易咳出A.疏风清肺,润燥止咳 B.宣肺清热,平肝化
为防止导管堵塞,钻孔灌注桩水下混凝土的坍落度合适的值是()cm。A、10 B
最新回复
(
0
)