首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-02-24
35
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries centered primarily on the efficient production of goods, and then relied on "persuasive salesmanship’ to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then change them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell Whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer--and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting the needs of the consumers. A striking example of the importance of meeting the consumers’ needs happened in mid-1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] Which of the following statements is true according to the passage?
选项
A、A business produces goods only because they want to satisfy the needs of the public.
B、Consumer satisfaction is always the most important factor for producers to consider.
C、Both consumer satisfaction and persuasive salesmanship serve producers pursuit of profit.
D、Producers and merchants are very benevolent in that they focus on consumer’ s satisfaction.
答案
C
解析
细节题。对四个选项分别进行定位和分析判断。根据文章的基调以及作者对过去和现在的制造商和营销商们的描述,可知他们所采取的任何策略和方法都是为了追求利润,故答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/3477909.html
相关试题推荐
Tounderstandcultureshock,ithelpstounderstandwhatcultureis.Youmay
Tounderstandcultureshock,ithelpstounderstandwhatcultureis.Youmay
Tounderstandcultureshock,ithelpstounderstandwhatcultureis.Youmay
[originaltext]W:AtworkIsometimesfeelasifIdon’treallyunderstandanyth
[originaltext]W:AtworkIsometimesfeelasifIdon’treallyunderstandanyth
[originaltext]W:AtworkIsometimesfeelasifIdon’treallyunderstandanyth
[originaltext]W:AtworkIsometimesfeelasifIdon’treallyunderstandanyth
[originaltext]W:AtworkIsometimesfeelasifIdon’treallyunderstandanyth
[originaltext]W:AtworkIsometimesfeelasifIdon’treallyunderstandanyth
Inordertolearnaforeignlanguagewell,itisnecessarytoovercomethef
随机试题
MoviesarethemostpopularformofentertainmentformillionsofAmericans
Thecash-for-clunkersprogramturnedouttobeaboonforAsianautomakersa
以下关于SWOT分析方法的说法中,不正确的是( )。A.O代表机遇 B.W代
晚期肝硬化最严重的并发症是A.肝性脑病 B.原发性肝癌 C.上消化道出血
下列关于基金销售适用性实施保障的说法错误的是()。A.基金销售机构总部应当
下列各项中,不符合内部牵制的要求的是()。A、出纳人员管票据 B、出纳人员
百合固金汤的君药是A.地黄、熟地黄B.百合、麦冬C.地黄、麦冬D.玄参、麦冬E.
Ⅲ型高脂蛋白血症载脂蛋白变化正确的是A.CⅡ↓,CⅢ十E↑↑B.CⅡ↑,CⅢ↓E
桥本甲状腺炎是A.自身免疫性疾病B.细菌感染性疾病C.病毒感染性疾病D.碘缺乏性
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
最新回复
(
0
)