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  3. Classified advertising is that advertising which is grouped in certain secti

Classified advertising is that advertising which is grouped in certain secti

游客2024-02-23  29
问题     Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such【B1】______as "Help Wanted", "Re al Estate," "Lost and Found" are made, the rate【B2】______being less than that for display advertising. Classified advertisements are a【B3】______to the reader and a saving to the advertiser. The reader who is interested in a【B4】______kind of advertisement finds all advertisements of that type grouped for him. The advertiser may, on this account, use a very small advertisement that would be lost if it were placed among larger advertisements in the paper.
    It is【B5】______that the reader approaches the classified advertisement in a different frame of mind from that in which he【B6】______the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is【B7】______, the advertiser does not need to【B8】______very much on display type to get the reader’s attention.
【B9】______. With the increase in the number of such advertisements, however,【B10】______. In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures.【B11】______. This is particularly true of real estate advertising. [br] 【B3】
选项
答案 convenience
解析 convenience意为“方便”。从常识上看，分类广告当然给读者带来方便，此外从后文进一步的解释中我们也知读者通过分类广告能够直接找到他感兴趣类型的广告，可见此处填“方便”。
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