首页
登录
职称英语
Taste is such a subjective matter that we don’ t usually conduct preference
Taste is such a subjective matter that we don’ t usually conduct preference
游客
2024-02-23
10
管理
问题
Taste is such a subjective matter that we don’ t usually conduct preference tests for food. The most you can say about anyone’ s preference, is that it’ s one person’ s opinion. But because the two big cola(可乐饮料)companies--Coca-Cola and Pepsi Cola are marketed so aggressively, we’re wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who has a strong liking for higher Coca-Cola Classic(传统型)or Pepsi, Diet(低糖的)Coke, or Diet Pepsi. There were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we set them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participant’ s choices with what mere guess-work could have accomplished.
Getting all four samples right was a rough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse--only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preferences test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] It is implied in the first paragraph that ______.
选项
A、the purpose of taste tests is to promote the sale of colas
B、the improvement of quality is the chief concern of the two cola companies
C、the competition between the two colas is very strong
D、blind tasting is necessary for identifying fans
答案
C
解析
本题是一道推断题,推断的依据是文章第一段的内容。文章中说“But because the two big Cola companies Coca-Cola and Pepsi Cola are marketed so aggressively,....”(但是因为两大可乐公司——可口可乐公司和百事可乐公司如此咄咄逼人的营销……),这暗示两大可乐公司竞争非常激烈。所以,选项C正确。文章第——段最后一句只是说要在一次不表明品牌的品尝活动中看人们是否能凭自己的感觉真正识别自己喜爱的晶牌,并没有说只有通过blin
转载请注明原文地址:https://tihaiku.com/zcyy/3474562.html
相关试题推荐
Whatmatterstohimis______(这个工作能否让他继续他的学业).whetherthejoballowshimtopursu
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
Inacompetitiveeconomy,theconsumerusuallyhasthechoiceofseveraldif
Inacompetitiveeconomy,theconsumerusuallyhasthechoiceofseveraldif
随机试题
Intheinformationtechnologyindustry,itiswidelyacknowledgedthathoww
[originaltext]Thepodcastrevolutioniseruptingallovertheworld—andsee
根据《药品管理法实施条例》的规定,以下应当自取得《药品经营许可证》之日起30日内
2010年,天津市全市生产总值突破9000亿元。据初步核算,并经国家统计局评估审
简述现代企业人力资源管理各个历史发展阶段的特点。
研究表明,()者,测验焦虑较高。 (A)对自己的能力没有把握 (B)抱负水
各种账务处理程序之间的主要区别在于登记总分类账的依据和方法不同。()
某地拟对现有一条三级公路进行改扩建。现有公路全长82.0km,所在地区为丘陵山区
(2019年真题)根据《房屋建筑与装饰工程工程量计算规范》(GB50854-20
模板类型较多,适用于现场浇筑高层筒仓的模板是()。A.组合模板 B.大模
最新回复
(
0
)