2. 职称英语
  3. Advertising is a form of selling. For thousands of years there have been ind

Advertising is a form of selling. For thousands of years there have been ind

游客2024-02-20  14
问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy the food they have produced or the goods they have made or the services they can【C2】______.
    But in the 19th century the mass production of goods【C3】______from the Industrial Revolution made person-to-person selling【C4】______. The mass distribution of goods that【C5】______the development of the railway and highway made person-to-person selling too slow and【C6】______. At the same time, mass communication — first newspapers and magazines then radio and television — made mass selling through【C7】______possible.
    The objective of any advertisement is to【C8】______people that it is in their best【C9】______to take the action the advertiser is recommending. The action【C10】______be to purchase a product or to use a service, vote for a political candidate or【C11】______to join the Army.
    Advertising as a【C12】______developed first and most rapidly in the United States, the country that uses it to the greatest【C13】______. In 1980 advertising expenditures in the US exceeded 55 billion dollars or【C14】______2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product【C15】______advertising.
    【C16】______advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as【C17】______. Some of those economies are passed along to the purchaser so that the cost of a product sold【C18】______through advertising is usually far【C19】______than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising【C20】______for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers. [br] 【C8】
选项 A、anticipate
B、assure
C、resolve
D、convince
答案 D
解析 语义衔接题。广告的目的就是使人们相信并采取广告人所建议的行动，故答案为[D]convince“使信服”。[B]assure为强干扰项，也可用于assure sb．that…的结构中，意为“使某人确信…”，但过于肯定，与文意不符。[A]anticipate“预期”：[C]resolve“解决”。
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