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  3. The recession is taking a serious toll on American retail, but e-commerce co

The recession is taking a serious toll on American retail, but e-commerce co

游客2024-02-19  14
问题     The recession is taking a serious toll on American retail, but e-commerce could emerge as a winner.
    According to a new report by Forrester Research, e-commerce sales (beyond travel) are likely to【C1】______11%, to $156 billion, in 2011. That【C2】______a slowdown from 13% growth last year and 18% in 2009. The major factor【C3】______to the pace shift is, of course,【C4】______consumer confidence.
    But e-commerce’s slowed pace is still far better than the National Retail Federation’s forecasted 0.5% drop in【C5】______retail sales this year.
    That means e-commerce is stealing market shares from【C6】______retail — and fast.【C7】______Forrester’s estimates, in 2010 e-commerce【C8】______for 5% of all retail sales. In 2012, Forrester thinks e-commerce could have an 8% share.
    One recent factor is that online shopping promises【C9】______to price-sensitive consumers. "The recession is definitely【C10】______more consumers to do their homework before they go and complete a(n)【C11】______," says Forrester analyst Sucharita Mulpuru.
    E-commerce is also somewhat protected because online shoppers【C12】______to be wealthier: about half of all online shopping is done by households that earn more than $75,000 per year, even though they’re just about a third of all households with Internet【C13】______.
    【C14】______not all Internet companies are set to benefit【C15】______. Last month, e-commerce giant eBay【C16】______its first-ever quarterly revenue decline,【C17】______Amazon reported a sales surge of 18%.
    Smaller players are particularly【C18】______risk. "There are some pretty vicious (恶意的) wars as companies go online to get market shares," says Mulpuru. "The【C19】______I have is that we could go back down the spiral (螺旋) of death from 2001 and 2003, when companies would under-price themselves【C20】______thinking about profitability (盈利)." [br] 【C11】
选项 A、purchase
B、order
C、business
D、charge
答案 A
解析 语义衔接题。go指的是go(shopping)“去(购物)”，其后动作自然是买来东西，故答案为[A]purchase“购买，购买的物品”。complete a purchase指的是完成购物，购得物品。order“订购”指的是通过电子等方式购买东西，而本句讲的是经济衰退对实体购物的影响，故排除强干扰项[B]order。[C]business“交易”不用于指个人消费的购物行为。[D]charge“费用”的施动者是商家而不是消费者。
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