首页
登录
职称英语
[originaltext] Advertising is made up of the techniques and practices used t
[originaltext] Advertising is made up of the techniques and practices used t
游客
2024-02-19
53
管理
问题
Advertising is made up of the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised. Most advertising involves promoting the goods that are for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates. In many countries advertising is the most important source of income for the media, through which it is conducted. In the ancient and medieval world such advertising was conducted by word of mouth. The first step toward modem advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.
There are eight principal media for advertising. Perhaps the most basic medium is the newspaper, which offers advertisers a large circulation. Magazines, the other chief print medium, may be of general interest or they may be aimed at specific audiences, such as people interested in outdoor sports, computers or literature. In Western industrial nations the most pervasive media are television and radio because of the size and composition of the audience. The other advertising media include direct mail, which can make a highly detailed and personalized appeal; outdoor billboards and posters; transit advertising, which can reach the millions of users; and miscellaneous media, including dealer displays and promotional items.
选项
A、Newspapers and magazines.
B、Direct mail.
C、Transit advertising.
D、Outdoor billboards and posters.
答案
B
解析
此题为细节题。根据文章所述“the other advertising media include direct mail, which can make a highly detailed and personalized appeal”可知B为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3463499.html
相关试题推荐
[originaltext]Sportsandgamesareveryusefulforcharactertraining.Int
[originaltext]Sportsandgamesareveryusefulforcharactertraining.Int
[originaltext]Myparentsranasmallrestaurant.Therestaurantwasopen24
[originaltext]M:Goodmorning,love.W:Morning.M:Sleepwell?I’vemadesome
[originaltext]M:Goodmorning,love.W:Morning.M:Sleepwell?I’vemadesome
[originaltext]W:Youknow,Brian,itdoesn’tlooklikeyou’revacuumedthelivi
[originaltext]W:Youknow,Brian,itdoesn’tlooklikeyou’revacuumedthelivi
[originaltext]Somepeoplearguethatthepressureoninternationalsportsme
[originaltext]Somepeoplearguethatthepressureoninternationalsportsme
[originaltext]TheWorldHealthOrganizationhasreleasedareportaboutho
随机试题
ThemainreasonweexploreMarsistodetermineiflifeeverexistedonthe
[originaltext]W:Lookatthetime.It’stentoten.M:Yes,thetrainwillleav
不属于形成牙髓炎的病理性促进因素的是A.牙本质壁缺乏弹性易造成髓腔内压力增高
采用多层化学涂层技术的仪器进行定量检测,用的方法是A.反射光度法B.散射光比浊法
下列有关应收账款函证的说法中,正确的是( )。A.消极函证要求收函单位对函证事
阅读下面材料,回答问题。 随风吹笛 林清玄 微微的雨。远远的地方
教学管理的核心是() A.教学思想管理B.常规管理 C.教学质量管
教与学的系统过程包含五种要素:学生、教师、()、教学媒体、教学环境。
根据以下材料,回答题 某股票当前价格为88.75港元,其看跌期权A的执行价格为
莲必治注射液的使用注意事项有A.老人不宜 B.儿童不宜 C.孕妇不宜 D.
最新回复
(
0
)