首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-02-19
19
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries centered primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then change them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer--and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting the needs of the consumers. A striking example of the importance of meeting the consumers’ needs happened in mid-1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] Which of the following statements is true according to the passage?
选项
A、A business produces goods only because they want to satisfy the needs of the public.
B、Consumer satisfaction is always the most important factor for producers to consider.
C、Both consumer satisfaction and persuasive salesmanship serve producers’ pursuit of profit.
D、Producers and merchants are very benevolent in that they focus on consumer’s satisfaction.
答案
C
解析
细节题。对四个选项分别进行定位和分析判断。根据文章的基调以及作者对过去和现在的制造商和营销商们的描述,可知他们所采取的任何策略和方法都是为了追求利润,故答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/3463081.html
相关试题推荐
Itisnecessaryforourcollegestudentsto______toarapidlychangingsociety
Ithinksheis______enoughtounderstandmygesturesbecauseshenoddedatme
______Iunderstandwhatyousay,Ican’tagreewithyouontheoriginofhumanki
Shewasinclinedto______allhertroublestoalackofunderstandingonthepa
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisa
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisa
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisa
Itwasessentialthatallthenecessarydocuments______(交到校长办公室)beforetheend
Thegovernmentistryingtodosomethingto______betterunderstandingbetween
Someteachersclaimthat______isnecessaryforchildrentobeabletolearnin
随机试题
Firecanhelppeopleinmanyways.Butitcanbeverydangerous.Firecanhe
WhathashappenedinGaza?[originaltext]Gazaisfacingitsworsthumanitari
在任何一个市场群中所投入的保证金总额宜限制在总资本的20%~30%以内。()A、正确B、错误A在任何一个市场群中所投入的保证金总额宜限制在总资
太阳能热水系统,不需要采取哪些措施?( )A.防结露 B.防过热 C.防水
A. B. C. D.
TCA循环中发生底物水平磷酸化的化合物是A:α-酮戊二酸B:琥珀酸C:琥珀酰
下列对"表观分布容积"的描述错误的是A.指药物在体内分布达动态平衡时,体内药量与
A.县级药品监督管理部门B.设区的市级药品监督管理部门C.省、自治区、直辖市人民
某企业大批量生产一种产品,该企业为了安排下年度的年度、季度生产任务,现在进行生产
在光缆敷设前,应对光纤进行检查,并应根据( )来选配光缆。A.监控设备的要求
最新回复
(
0
)