首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2024-02-18
48
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the-counter products. We can get users of our products to recommend them —“Their lotion cured my disease in six days.” for example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Hmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. I never realize the regulations were so tight.
选项
A、To launch a campaign on all the specialist medical journals.
B、To offer to return the purchase price if the customers are not satisfied.
C、To advertise on the papers with doctors’ recommendation.
D、To advertise through television commercials.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3462381.html
相关试题推荐
[originaltext]M:Ihaveneverheardsuchafascinatinglectureonsolarenergy.
[originaltext]M:YouwannagotoalectureintheCultureAuditoriumtonightwi
[originaltext]M:Canyoucometotheconcertwithmeontheweekend,ordoyou
[originaltext]W:I’mverysorry,Mr.Ferguson.Mr.Barkleywascalledawaytoa
[originaltext]W:Iboughtacamerafromyourstorelastmonth.Hereismyrecei
[originaltext](32)Mostofthepeoplewhoappearmostoftenandmostglorio
[originaltext]WiltChamberlainisretirednow.Heusedtobeafamousbask
[originaltext]W:Hi,Bob,(19)Ihearyou’rerunningtheTeachingSkillsSummer
[originaltext]M:HowdidJimdothisyear?Didhegetascholarship?W:Itwas
WhydidAlexfailtoreceivethewarmresponsehehadhopedfor?[originaltext]
随机试题
1OscarWildesaidthatworkistherefugeofpeoplewhohavenothingbetter
8086系统中可屏蔽中断的引入端为()。A.NIMI B.INTR C.M/
采光系数标准值是根据我国下列哪类光气候区的室外临界照度制定的?()A.Ⅰ类
在机器指令的地址字段中,直接指出操作数本身的寻址方式称为______。A.隐含寻
我国医学伦理学的基本原则是()A.救死扶伤,实行医学人道主义 B.全心全意为
A.宣痹汤加减 B.蠲痹汤合独活寄生汤加减 C.大秦艽汤加减 D.真武汤合
有“疮家圣药”之称的药物是A、野菊花 B、金银花 C、生姜 D、连翘 E
如图所示正方形截面的形心为C点,其对y,y1轴的惯性矩为Iy、Iy1,这两惯性距
在变电所设计中,下列哪些电气设施的金属部分应接地?()A.变压器底座和外壳
A.异柠檬酸脱氢酶、α酮戊二酸脱氢酶 B.柠檬酸合成酶、琥珀酸脱氢酶 C.柠
最新回复
(
0
)