首页
登录
职称英语
[originaltext] Advertising as we know it today did not begin in the United S
[originaltext] Advertising as we know it today did not begin in the United S
游客
2024-02-18
59
管理
问题
Advertising as we know it today did not begin in the United States tmtil after the Civil War. Before that advertising had consisted mainly of small paragraphs in which a man simply stated what he wanted to sell. Later, Benjamin Franklin became known as the "Father of Advertising", partly because he used the modern copywriting technique of emphasizing the rewards derived from using a product, rather than simply talking about the product itself.
The 19th century is also the period in which trademarks and slogans were born. Manufacturers often advertise a product by associating it with a symbol, often a person or an animal, known as a trademark; the trademark for a product may only be used by that particular company. For instance, the trademark of RCA Victor Company is a picture of an old, old record player with a dog listening to the record; it appears in most RCA ads and on most of their products.
Slogans and trademarks are still widely used in modern advertising, but generally the approach has become more scientific. With hundreds of products that are nearly identical, an advertiser must somehow make his product look different, even if it really isn’t. It has been said that the two most important words in advertising are "free" and "new". The middle class American usually assumes that if a product is new, it is always better; and when people aren’t buying a product, calling it "new" often does wonders for its sales.
选项
A、Developments of American ads.
B、Slogans and trademarks in ads.
C、Benjamin Franklin’s advertising technique.
D、Wonders for sales.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3461580.html
相关试题推荐
[originaltext]W:Hi,Dan,[23]youknowwhichlabyoumissed?Youcanhavem
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
随机试题
Welookedforatabletositdown,buttheywereall______.A、reservedforB、eng
[originaltext]Howmenfirstlearnttoinventwordsisunknown,inotherwor
【S1】[br]【S10】D该空格前为情态动词must,空格后为名词短语littleiron,可知该空应填入一个及物动词原形。结合句意“造纸工业中用的大部
Readingisanimportantskillthatneedstobedevelopedinchildren.Noton
NarratorListentopartofaconversationbetweenastudentandaprofe
在某种程度上说,你犯那个错误我感到高兴,因为他可以对你敲警钟。(inaway)Inaway,I’mgladyoumadethatmistake
Forthispart,youareallowed30minutestowriteashortessayentitledPickpo
伪造货币罪,是指仿造国家货币的票面、颜色、形状,采用各种方法制作假币、冒充真币的
按虚里穴,其搏动应衣,为A.宗气内虚 B.宗气外泄 C.心肺气绝 D.心阳
下列金属窗框安装做法中,正确的是( )A.采用预留洞口后安装的方法施工 B.
最新回复
(
0
)