首页
登录
职称英语
【B1】 [br] 【B11】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B11】 [originaltext] In a competitive economy, the consumer usually
游客
2024-02-18
27
管理
问题
【B1】 [br] 【B11】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
Advertisers believe that consumers are likely to remember and buy products that the consumers associate with fun.
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3461505.html
相关试题推荐
[originaltext]W:Hi,Dan,[23]youknowwhichlabyoumissed?Youcanhavem
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
[originaltext]W:Hello,Dick.M:Hi,Cathy.I’vegotgoodnewsforyou!W:Real
随机试题
SOCIALITYINANIMALS(1)Social
ThefamoustrialscenebetweenPortiaandShylockcomesfrom______.A、AMidsumme
Therearesomekindsofprisonsintheworldinwhichprisonersaretreatedvery
Karaokemayneverbethesame,thankstoresearchbeingpresentedinNashvil
[audioFiles]audio_eufm_j54_001(20082)[/audioFiles]A、He’snotsurehewantstog
腰椎穿刺术的禁忌证应除外( )A.颅高压有明显视乳突水肿 B.有脑疝先
DSSA是在一个特定应用领域中为一组应用提供组织结构参考的软件体系结构,参与DS
B本题属于构造法类题目。通过分析可知,当第2至第10名箱子重量相等时,最重箱子重量最重。假设其余箱子的i量是X,那么最重的箱子童量为2.5x,也就是说9x+
特设性修改是指为了使某个科学理论免遭被否证的危险,对该理论进行修改或者增加一些新
(2014年真题)水泥混凝土路面中,对于严重断裂,缝隙处有严重剥落,面板被分割成
最新回复
(
0
)