首页
登录
职称英语
【B1】 [br] 【B7】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B7】 [originaltext] In a competitive economy, the consumer usually
游客
2024-02-18
17
管理
问题
【B1】 [br] 【B7】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
appeal
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3461501.html
相关试题推荐
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
[originaltext]W:Hello,Dick.M:Hi,Cathy.I’vegotgoodnewsforyou!W:Real
随机试题
A—men’ssuitB—straighttrousersC—ChinesestylejacketD—beachshortsE—sp
Thehumangeneticsequencewillallowresearcherstomakerapidprogressin
刚地弓形虫的实验诊断A.主要以查血液中包囊为主 B.主要以动物接种试验为主
关于我国古代城市的表述中,不准确的是()。A.唐长安城宫城的外围被皇城环绕
招标投标的基本程序中,编制发售招标文件与投标预备会之间的工作是()。A、组织资格
( )因其信誉好、利率优、风险小而被称为“金边债券”。A.金融债券 B.国债
(2014年真题)甲企业有一幢价值8000万元的办公大楼,甲企业以该大楼作抵
共用题干 某汽车货运公司2012年10月完成货运任务6000件,货运总收入10
假设其他条件不变,下列影响期权价值的各项因素中,会引起期权价值同向变动的是(
(2017年真题)某施工合同约定人工工资为200元/工日,窝工补贴按人工工资的2
最新回复
(
0
)