首页
登录
职称英语
【B1】 [br] 【B4】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B4】 [originaltext] In a competitive economy, the consumer usually
游客
2024-02-18
20
管理
问题
【B1】 [br] 【B4】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
confronted
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3461498.html
相关试题推荐
[originaltext]W:Hi,Dan,[23]youknowwhichlabyoumissed?Youcanhavem
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]W:Hello,Dick.M:Hi,Cathy.I’vegotgoodnewsforyou!W:Real
随机试题
[originaltext]Whenwilloursummerholidaybegin?[/originaltext]A、NewYork.B、F
[originaltext]M:Hello,Madam.WhatcanIdoforyou?W:Hi.Uh...Iboughtthi
Marytookapart-timejoblastsummer,bu
继发性肾上腺皮质功能减退症的临床表现中,不应有下列哪项表现A.极度乏力 B.食
近年来,在众多城市和工厂密布的珠三角地区,天空经常灰蒙蒙一片,大气能见度很差。
调值公式计算时固定要素比重为0.2,人工费是可调因素的一半,人工费的比重为()。
患儿,18个月。自8个月起多次患肺炎、中耳炎和脓包疮,查体发现患儿扁桃体缺如,血
四类故障抢修流程:运维单位应在现场处理完成后()小时之内,形成正式分析报告
持手有成本理论的基本假设主要有()。A.借贷利率相同且保待不变 B.无税收和
退休人员再任职取得的收入,免征个人所得税。()
最新回复
(
0
)