首页
登录
职称英语
【B1】 [br] 【B4】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B4】 [originaltext] In a competitive economy, the consumer usually
游客
2024-02-18
31
管理
问题
【B1】 [br] 【B4】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
confronted
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3461498.html
相关试题推荐
[originaltext]W:Hi,Dan,[23]youknowwhichlabyoumissed?Youcanhavem
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]W:Hello,Dick.M:Hi,Cathy.I’vegotgoodnewsforyou!W:Real
随机试题
TheAmericanideaofrespectinghumanrightscamefromseveralsources.Fir
ThethreegreatGermanictribes:theAnglos,the______andtheJuteswhoinvade
Evenwhentextbooksare______throughaschoolsystem,methodsofteachingmay
错的早期预防包括A.孕期母亲保健 B.正确喂养方法 C.注意儿童的心理维护
36岁女性患者,引产1周后发热伴腹痛2天。体查:全腹软,少量阴道血性分泌物,宫颈
下列哪项不是类风湿性关节炎的症状特点A.关节肿痛 B.对称性多关节炎 C.游
性格的个别差异主要表现在_______和_______两个方面。
A.黄酮B.黄酮醇C.查尔酮D.二氢黄酮E.香豆素在碱液中能很快产生红或紫红色者
某工程划分为3个施工过程、4个施工段组织固定节拍流水施工,流水节拍为5天,累计间
下面关于燃气管道强度试验的叙述中正确的包括()。A、除聚乙烯管外试验压力为设计
最新回复
(
0
)